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Senior Programmatic Specialist

3 months ago

Toronto, Canada Junction Collective Full time

Our client is the world’s largest small-group adventure travel company and builds tours to establish meaningful relationships with local communities, directly benefiting the people and places at every step.

About the Role:

We are on the hunt for a Senior Programmatic Specialist. You’ll be joining an in-house media team that is in a full rebuild as travel is rebounding and bringing your talents as we advance our programmatic activation offering. The ideal candidate is a well-rounded digital marketer that brings a mix of both strategy and platform buying experience to our display, video, and streaming audio campaigns.

What you’ll be doing:

  • Assist the digital leadership team to develop programmatic display, OLV, and CTV strategies and tactical plans to deliver campaign objectives.
  • Build and execute campaigns across all programmatic display, OLV, and CTV platforms.
  • Analyze and identify opportunities to optimize campaign performance.
  • Maximize programmatic display, OLV, and CTV performance while working within efficiency requirements.
  • Develop dashboards and presentations to provide ongoing reporting & insights to both internal and external stakeholders.
  • Review and manage budgets and spend pacing of all programmatic display, OLV, and CTV accounts throughout the year.
  • Collaborate and establish strong relationships with key internal and external stakeholders:
    - Paid Social, Organic Social, Marketing, Creative and Content teams to improve performance from programmatic display, OLV, and CTV campaigns.
    - Finance and Legal teams (as needed) on budgets, pacing, and invoicing.
    - Regional teams and leads on promotions, time-sensitive activations, co-operative incremental campaigns, and other tasks.
    - Platform partners on trends, insights, and competitive benchmarking.
    - Vendors, DSPs, DMPs, and agency partners on performance, new betas for test & learns, and other tasks.
  • Identify market trends, opportunities for keyword and campaign expansion.
  • Stay up to date with new programmatic display, OLV, and CTV sector developments including new formats, industry news, and beta tests.
  • Represent Programmatic team with internal and external stakeholders to provide clarity, education, and insights on new innovations within the channel.
  • Effectively utilize third-party optimization tools ( call tracking, and other attribution tools).

Desired Skills & Experience:

Must Have:

  • College or university degree in business, marketing, travel and tourism/hospitality or a related field.
  • 3+ years of experience in programmatic display, OLV, and CTV on either the client, platform, or agency side.
  • Proven track record of improving programmatic display, OLV, and CTV campaign performance and ROI results.
  • Solid direct hands-on experience with all or majority of DSPs, including DV360, Amazon DSP, Microsoft Advertising, Yahoo, The Trade Desk, Quantcast.
  • Understanding of audience segmentation, targeting, creating custom audiences, remarketing.
  • Experience compiling factual and accurate performance data from programmatic display, OLV, and CTV campaigns.
  • Understanding of automated bidding strategies and efficiencies.
  • Experience with various ad formats, ad extensions and campaigns types.
  • Attention to detail, strong task/project management skills.
  • Self-starter, takes initiative and can manage their own tasks & priorities.

Nice to Have:

  • Familiarity with other Google Marketing Platform (GMP) tools and their relationship to DV360 (e.g. SA360, Google Tag Manager, CM360).
  • Experience with project management tools (e.g. ClickUp and Jira).
  • Experience with data visualization tools (e.g. Looker and other tools).
  • Experience presenting programmatic display, OLV, and CTV insights.
  • Understanding or experience working with data and/or product feeds.
  • Interest and understanding of the impact of programmatic display, OLV, and CTV to the bottom line (full funnel attribution) as it relates to a full-funnel buyflow process and the value of the channel within the customer journey.
  • Interest in the travel industry and travel in general.
  • Possess a test and learn, solution oriented mindset.
  • Understanding of the relationship between paid and owned media, and from online to offline (CTV to linear TV).
  • Appreciates spirited discussion and sharing of your input in collaborative brainstorming (discussions on campaign performance, strategy discussions, lunch options, etc.).
  • Interest in educating and advocating for programmatic display, OLV, and CTV goals, distilling complex or technical concepts to drive channel value and tangible/relevant insights for both internal and external stakeholders (e.g. for regional teams, executive leadership, platform partners, agency partners, and other teams).

Extra stuff that is offered:

  • Competitive salary commensurate with the role
  • Competitive benefits package
  • Birthday day off
  • Vacation time for you to recharge
  • Enhanced Parental Leave
  • Learning and growth opportunities