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Senior Buyer, Programmatic Specialist

2 months ago

Toronto, Ontario, Canada dentsu Full time

About the Role

The Senior Buyer, Programmatic is a critical member of our team, responsible for driving results and delivering on client KPIs. As a seasoned trader, you will have comprehensive knowledge of the technology marketplace and a strong perspective on how to extract value for our clients from each platform and partner.

Key Responsibilities

  • Develop and execute programmatic strategies to drive in-platform efficiencies and deliver on client KPIs.
  • Manage campaigns and provide direction and development to reports.
  • Evangelize data compliance within the team and the wider group.
  • Collaborate with supply-side partners to understand Martech and data capabilities in the Canadian market.
  • Support new business initiatives as directed.

Requirements

  • Post-secondary degree in administration, communications, or marketing.
  • Minimum 3 years of experience in programmatic with hands-on platform experience, including multiple major DSPs.
  • Proven track record of driving results in previous roles, in terms of KPIs and investment pacing.
  • Strong problem-solving and critical analysis skills.
  • Ability to analyze and interpret large amounts of data.
  • Excellent communication and writing skills.
  • Strong project management skills with the ability to direct a team.

About Dentsu

Dentsu is a global innovation agency that helps brands build and innovate their marketing assets. We are headquartered in London and operate in 145 countries worldwide with over 50,000 dedicated specialists. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.