Bilingual Social Media Strategist

7 months ago

Ottawa, Canada The Canadian Medical Protective Association Full time

Description

Position at Canadian Medical Protective Association

■BILINGUAL SOCIAL MEDIA STRATEGIST

CONTRIBUTING TO THE CMPA

The Communications department provides strategic advice, guides overall messaging and positioning, and provides marketing and analytics, creative writing, editing, translation and graphic design services. The department also monitors changes in the physician and healthcare environments, proactively identifies risks and emerging issues and works to ensure that CMPA messages and products reflect and resonate with our members. In addition, the Communications department is integral in driving and supporting change within the Association.

POSITION OVERVIEW

The BilingualSocial Media Strategistis an integral member of the Communications department, bringing expertise incopywriting, coordination and production ofsocial media content,aswell as traditional and social media monitoring.Reporting to the Team Lead –Social Mediaand Marketer, this key rolesupports the Lead’s social media strategies and tactics, developing new content in-line with the CMPA social media style, and assisting in content management. The Bilingual Social Media Strategist serves as adaily support for monitoring the environment, identifies opportunities and risks within social media, and analyzesa wide range of issues of importance to the CMPA.The incumbent providesCMPA’s seniorleadershipwith concise and essential information on which to make informed decisions, often within critical timelines. The Bilingual Social Media Strategist develops weeklysocial media content (tweets, LinkedIn posts, ,and coordinates the production and publication of posts.In addition, the incumbent developsdaily environmental scanning reports andreports onanalyticsforallsocial media channels.

POSITION ACTIVITIES

Develops timely and impactful social media content and contributes to theplanningand disseminationof weekly social media and digital content,.monthlye-newsletter; Serves as afocal point for researching, collecting and synthesizing data and information on complex issues in the healthcare environment in order to identify and analyze risks, trends, and other factors important to theAssociation; Conductsdailyin-depthmedia monitoring for issues related to the medico-legal, physician and healthcare environments, and deliversa dailynews brief and a socialmedia monitoring report, highlighting important topics/issues across alldigitalchannels/properties; Works collaboratively with communications colleagues to ensure appropriate look and feel and consistent branding for social mediacontent; Develops maintains, and optimizes content for social media channels, including schedulingposts, checkingperformance of posts, ensuring posts for key dates and special days are produced and published, and identifying opportunities for special promotions. Provides key support to the planning and development ofnew CMPA content including promotion of new articles,monthly e-newslettercontent, and timely messaging as needed. Regularly reads all key trade publications to stay abreast of healthcare trends and news, and other public relations opportunities; Conducts quarterly and annual reporting on CMPA social mediaactivities; Other related duties as required.

EDUCATION AND EXPERIENCE

Four-year Bachelor’s Degree in a specialized field (.BA in Journalism, Communications, Public Relations or relevant field) or completion of a post-secondary program in a related field, . college certificate, etc; 4-6 years of work experience in communications, with an emphasis on monitoring and analyzing the external environment related to healthcare in both traditional and social media; 2-4 years of experience with copywriting for digital channels; Minimum 2 years of experience working in communications for a healthcare organization, association, or multifaceted large-scale organization; Excellentcommunications skills in English and in French; Excellent organizational skills with a high attentionto quality, detail andaccuracy; Experience with evaluating the effectiveness of communicationsprograms; Experience using social media platforms for communication and brandpromotion; Experience working with Office 365, Meltwater or other media monitoring platforms, content management tools,Google Analytics,and related software; Knowledge of the national politicallandscape,and how it relates to healthcare is considered an asset.


SKILLS AND ABILITIES

Excellent communication skillsin both official languages; Strong copywritingskills; Strong time management, and organizationskills; Strong interpersonal skills and communication skills,initiative and goodjudgement; Ability to motivate oneselfand exhibit persistence andproblem-solvingskills to ensure high degreeof quality and effectiveness; Ability toshow initiative andmaintain high productivity amidst competing priorities and tight timelines; Proven ability to work both independently,and within a team environment; Ability to learn and adapt to new technology for the purpose of analysis, reporting, and planning (media monitoring software, Google Analytics); Ability to synthesize large amounts of information and prioritize the most relevant stories to inform senior leadership; Knowledge of in the Canadian healthcare environment considered an asset.

POSTING DETAILS

Job type: This is a regular full-time opportunity. Salary range:$68,000 to $91,000annually- classified as a level7. Location: Fully Remote Job. You can work from a home-based office on a full-time basis, with occasional on-site presence at the CMPA office (on an as-required basis for departmental or all-staff activities). If you prefer to work in an office setting as your primary workspace, you can choose to work out of the CMPA’s office located in Ottawa, Ontario. Selected candidateswillbe required to complete a French language assessment, skills assessment and to provide writing samples. Application deadline: December 1, 2023 at 4:00pm EST

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