Social Media Specialist

7 months ago


Ottawa, Canada Kressler Recruitment Full time

We are on the lookout for a dynamic Social Media Reels and Shorts Specialist to join our Vellencia team on a contract basis. This role is pivotal in shaping our clients' digital presence by focusing primarily on creating compelling reels and shorts for platforms like Instagram, TikTok, and Facebook. You'll be instrumental in producing bite-sized, engaging video content that aligns with our clients' brand identities and marketing goals._

**Key Responsibilities**:

- Specialize in crafting and producing reels and shorts for social media platforms, with a focus on Instagram, TikTok, and Facebook.
- Develop unique and creative social media strategies centered around short-form video content to meet each client's specific needs.
- Manage and maintain social media accounts, ensuring a steady stream of high-quality reels and shorts.
- Design and implement social media campaigns that leverage the power of short-form video content in alignment with clients' objectives and budgets.
- Analyze and interpret social media metrics specific to video content, providing insightful reports to clients.
- Stay ahead of social media trends, particularly in the realm of short-form video, integrating these trends into strategies to keep content fresh and engaging.
- Collaborate with team members to ensure a consistent and cohesive brand message across all short-form video content.
- Adapt to changes in social media algorithms, especially as they pertain to video content, to optimize reach and engagement.
- Engage with audiences through timely and professional responses to comments and messages on short-form video posts.

**Qualifications**:

- Minimum of 2 years of experience specializing in social media video content creation, particularly reels and shorts.
- A strong portfolio showcasing a variety of short-form video content created for social media platforms.
- Proven track record of developing successful social media campaigns centered around video content.
- Exceptional skills in video editing and content creation, with a flair for storytelling through short-form media.
- In-depth understanding of social media platforms, trends, and analytics, especially as they relate to video content.
- Highly organized, with excellent time management skills and the ability to meet tight deadlines.
- Self-motivated and comfortable working autonomously in a contractual arrangement with flexible hours and project-centric compensation.



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