Marketing Strategist

3 weeks ago

Regina, Canada University of Regina Full time

Position Summary

Are you ready to make your mark on the world of marketing and elevate the reputation of a leading institution? If you’re an innovative marketer with a passion for creative storytelling, and data-driven success, we invite you to join our dynamic team as a Marketing Strategist at the University of Regina.

As a Marketing Strategist, you’ll be implementing strategies that profile the University, enhance its institutional reputation, and drive enrolment growth. Your expertise will be the driving force behind our digital, social, print, and multimedia campaigns, creating compelling content to reach our diverse audience groups.

But this role is more than just marketing; it requires a creative mind, someone who can have fun, and tell a compelling story whether it’s on social media, through video, or on the radio. We’re looking for someone with marketing and branding experience who understands market and social trends but can look beyond them to strengthen the University’s connection to priority audiences and engage them to take action. The ability to work well independently and as part of a fast-paced, dynamic team is essential.

Position Summary: Reporting to the Associate Director, Marketing & Digital Communications, the Marketing Strategist will work to deliver effective mechanisms for promoting and profiling the University, building reputation and community engagement, attracting students, and generating revenue.
What You’ll Do: Work with team members and colleagues throughout the University to develop and implement strategic marketing plans with measurable outcomes; Develop and implement promotional plans for community events and community engagement opportunities; Generate creative, engaging and branded marketing content suitable per channel, per audience, and per event. This includes recording video, taking photos and writing copy, in alignment with the Institutional Identity and the U of R’s social media guidelines; Analyze data that looks at influencing/measuring levels of engagement against strategic goals and targets, and modifying the approach when necessary; Manage projects, budgets and contracts efficiently; and, Plus More: Be ready to take on additional related tasks as assigned – your role is dynamic and essential to our success
Why Join Us? At the University of Regina, we’re more than just a campus – we’re a community
 Join our team and enjoy: Meaningful Impact: Your work directly contributes to creating a better environment for students, faculty, and staff. Professional Growth: We support your development, offering opportunities for advancement and learning. Work-Life Balance: We value your well-being and know your personal life is most important Dynamic and Inclusive Workplace: We value diversity and inclusivity. You’ll be part of a team that celebrates different perspectives, backgrounds, and experiences, making every day an opportunity for personal growth. Innovation Culture: We encourage fresh ideas and innovative thinking. Competitive Compensation: We offer competitive compensation package and benefits to reward your talent. A few of the these benefits include Health/Dental/Vision Benefits, flexible spending account, Defined Contribution Pension Plan, and much more Join our team today and let’s make an impact, together Position Requirements What You’ll Bring to this Position: University degree in Business (Marketing), Communications or related field or demonstration of equivalent education and experience; Three to five years of related experience; Combination of education and experience may be considered.
Skills That Will Ensure Your Success in the Role: Knowledge of strategic marketing best practices; Knowledge of branding/brand management; Knowledge of digital/social media best practices; Knowledge of post-secondary enrolment trends or experience in marketing a post-secondary institution would be considered an asset.; Experience managing large projects/initiatives and/or events would be considered an asset; Excellent interpersonal skills and the ability to function as a positive team member is required; and, Excellent written, verbal and presentation skills are required.

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