Marketing Lead

2 weeks ago

Regina, Canada Driving Change Automotive Group Full time

**Overview**:
**Location: Regina, SK**

**Position: Marketing Lead**

**Salary: $63,000 - $75,000 yearly (depending on the qualifications)**

We are pleased to offer a **full-time** employment opportunity as a **Marketing Lead** in our **Marketing team** in Regina. We are confident that you will find this position both rewarding and challenging as you grow with us to be both an exceptional member of our team and support our customers.

This is an exceptional time to join one of Canada’s Best Managed Companies Step into your future with a progressive, high-performing Automotive Dealer Group. If you’re ready for something new and exciting, the Driving Change Automotive Group (DCAG) might be the fit for you

WHY JOIN US?
- Competitive earning opportunity
- Training, both virtually, on the job and external
- Leadership mentoring and coaching
- Career pathing for development
- Comprehensive Benefits Program that includes drug plan, dental with orthodontic, eye care, paramedical
- Company Matching Pension Program

**Responsibilities**:

- Develop and implement the marketing and communication strategies for DCAG dealerships to support organizational objectives in collaboration with the Marketing Team, Digital Strategist, Dealership Stakeholders, and vendors.
- Oversee the management and performance of digital advertising, marketplaces, websites, and SEO, ensuring alignment with KPIs and implementing strategies for optimization to meet or exceed targets.
- Identify new vendors and technology to drive marketing and communication strategies, creating opportunities for the dealerships.
- Plan, prioritize, manage, and execute marketing and communication projects within given timeframes.
- Build and maintain relationships with stakeholders, team members, and vendors to ensure successful collaboration and communication on all marketing and communication initiatives.
- Model the DCAG Leadership Philosophy.
- Provide leadership and guidance to the Marketing Coordinator to ensure role clarity, accountabilities, and continuous growth.
- Prepare and analyze marketing activity reports and metrics to measure program success and identify enhancement opportunities.
- Conduct market research, forecasting, competitive analyses, campaign evaluation, and monitoring consumer trends to identify new marketing opportunities and brainstorm innovative ideas.
- Manage expense tracking, invoice submissions, and budget management
- Leverage and monitor Google Analytics to identify website UX opportunities and monitor website performance.

**Qualifications**:

- Bachelor’s degree in marketing or advertising, or a marketing certificate. Equivalent work experience may also be considered.
- 2-3 years of experience in a marketing role
- Solid understanding of both traditional and digital marketing techniques and principles
- Experience in a project-based environment
- Exceptional verbal and written communication skills, with strong interpersonal abilities to lead and direct others
- Proficient in Microsoft Office suite, particularly Excel, PowerPoint, Teams & Outlook
- Highly organized, detail-oriented, and deadline-focused
- Ability to continuously prioritize and multi-task in a fast-paced environment
- Strong critical thinking and problem-solving skills; able to draw insights from data and use the information to make decisions
- Demonstrate a strong drive for success, with a sense of urgency, initiative, and a commitment to continuous growth and improvement in all aspects of the role, fostering a culture of excellence and innovation within the team

**Employment Level**:
Full-time

**Wage Range**:
$63,000.00 - $75,000.00 /Year

**Eligibility Statement**:
**Equity Statement**:

- We are fully committed to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, colour, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status or any other characteristic prohibited by law.

**If you’re ready to give your career a jump starts and experience our “Driving Change” philosophy, APPLY NOW with your resume

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