Web Strategist

4 months ago

Regina, Canada University of Regina Full time

Faculty/Department University Advancement & Communications Unit University Advancement & Communications-Communications and Marketing Employee Group URFA APT Collective Agreement Consideration Open with preference given to APT members. CUPE 5791 Job Family N/A Category Staff Number of Vacancies 1 Position Summary

Are you a creative and detail-oriented individual with a passion for shaping online narratives? The University of Regina is seeking a dynamic **Web Strategist** to play a pivotal role in our Communications and Marketing Team. As a Web Strategist, you’ll be instrumental in ensuring our digital content aligns seamlessly with the university’s goals and objectives.

As a key member of our team, you will take charge of the university’s public-facing web presence and internal-facing UR Source website. Your responsibilities will include developing and implementing comprehensive web content strategies, collaborating with diverse stakeholders, leading content creation projects, and analyzing performance metrics to enhance our online effectiveness.

**What You’ll Do**:

- **Content Strategy and Planning**:

- Develop and implement a comprehensive institutional web content strategy.
- Create monthly or weekly content plans/calendar based on website analytics.
- Lead central strategy and management of UR Source, the University’s ‘intranet’ site.
- **Strategic Content Collaboration**:

- Foster collaboration with faculties and units to ensure content aligns with university messaging.
- Create effective workflows and communication channels for streamlined content creation.
- Support stakeholders on UR Source and during campus emergencies.
- **Content Creation, Review and Editing**:

- Create and edit engaging, informative, and accessible content.
- Review content submissions for quality, accuracy, and adherence to guidelines.
- Implement and enforce SEO best practices across all content pieces.
- **Digital Marketing & Performance Analytics**:

- Design custom dimensions and metrics for performance evaluation.
- Gather and analyze performance metrics to enhance content effectiveness.
- Execute university-wide digital campaigns and optimize based on performance.
- **Training, Policy, and Professional Development**:

- Provide training and support for content contributors.
- Develop and enforce web policies, standards, and guidelines.
- Stay updated on industry trends and best practices for innovative content creation.
- **Plus More**:Be ready to take on additional related tasks as assigned - your role is dynamic and essential to our success

**Why Join Us?**
At the University of Regina, we are more than just a campus - we are a community Join our team and enjoy:

- **Meaningful Impact**:Contribute to the growth and success of our academic community.
- **Work-Life Balance**:We value your well-being and know your personal life is most important
- **Dynamic and Inclusive Workplace**:We value diversity and inclusivity. You will be part of a team that celebrates different perspectives, backgrounds, and experiences, making every day an opportunity for personal growth.
- **Innovation Culture**:We encourage fresh ideas and innovative thinking.
- **Competitive Compensation**:We offer a competitive compensation package and benefits to reward your talent. A few of these benefits include Health/Dental/Vision Benefits, a flexible spending account, a Defined Contribution Pension Plan, and much more

Position Requirements

**What You’ll Bring to the Position**:

- An undergraduate degree in Business (Marketing), Communications, Computer Science, or other related field; and
- Minimum of 8 years’ experience in digital communications.

**Skills That Will Ensure Your Success in this Role**:

- Proven experience in strategic web content planning and management, with a focus on project management and team leadership.
- Strong organizational and multitasking abilities, with an emphasis on meeting deadlines.
- Demonstrated knowledge and experience writing for the web
- Demonstrated knowledge and experience reviewing and editing written content.
- Knowledge of best practices for website accessibility.
- Experience using web analytics to create relevant reporting.
- Proficiency working in content management systems (CMS) with a WYSIWIG editor.
- Proficiency in handling various types of media content (images, videos, documents) within a CMS, including uploading, resizing, proper formatting, and basic knowledge of HTML editor fundamentals.
- Creative and strategic thinker with the ability to generate engaging and shareable content that moves the University’s goals forward online.
- Knowledge of search engine optimization (SEO) best practices and a commitment to staying informed about digital marketing trends.
- Demonstrated strong written and verbal communication skills essential for in-person meetings, virtual meetings, and formal and informal presentations;
- Proven ability to comprehend and retain information from

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