Senior Manager, Lifecycle Marketing

4 weeks ago

Toronto, Canada President's Choice Financial Full time

Les candidats référés ne doivent pas postuler directement pour ce poste.

Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel.

L’utilisation du masculin à pour but d’alléger le texte

Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.

Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.

Senior Manager, Lifecycle Marketing

The Senior Manager, Lifecycle Marketing is a pivotal role within the PC Insurance team that will help accelerate revenue growth while driving customer engagement and retention for the portfolio. The Senior Manager will define customer lifecycle strategies, develop marketing campaigns, and drive additional growth through upsell and cross-sell initiatives. If you are a strategically-minded leader with a deep understanding of customer base management – we’d love to hear from you

Reporting to the Director, Insurance, the Senior Manager of Lifecycle Marketing is responsible for developing strategies and leading programs that effectively engage customers, enhance monetization, and improve retention metrics for PC Insurance. This role requires a results-oriented, customer-centric marketer with experience in building outstanding customer journeys leveraging segmentation via lifecycle channels like email, SMS and in-app messaging. You will collaborate with both internal and external partners to design and elevate integrated customer marketing campaigns with a focus on highly personalized and data lead triggers to help the business achieve its goals.
 

Responsibilities

Develop and implement new lifecycle campaigns while identifying trigger points throughout the entire customer journey Drive end-to-end lifecycle strategies for each stage of the customer journey, across different customer segments Own personalization strategy to enable relevant communications across customer experience and various touchpoints (email, app, online, etc.) Use data to inform decision making, leveraging insights to define and refine strategies and enhance the effectiveness of marketing communication initiatives (multi-variant, A/B test, etc.) Act as the Product Marketing lead with external business partners for annual planning, quarterly updates and program creation, governance, and definition Develop quarterly and annual plans designed to optimize customer base outlook – increase product bundling, participation in loyalty programs, service upsell, etc. Responsible for leading key customer retention and engagement strategies to deepen customer relationships and proactively provide value to customers Lead development and implementation of marketing automation technology to improve workflows and enhance customer journey Provide additional support on portfolio initiatives and strategic projects as required
 

Qualifications

University degree with a specialization in Business, Marketing, or an equivalent degree in a field of study related to the job Proven track record of developing and implementing customer journeys across multiple touchpoints, including email, SMS, app Tech-Savvy – experience leveraging marketing automation software, CRM (bonus points for Salesforce Marketing Cloud), and interested in leveraging emerging technology Strategic thinker who can develop and execute near and long-term strategies and roadmaps Proven ability to build relationships with partners and colleagues across different business units and groups Collaborative approach with the ability to influence and build consensus across internal and external partners to secure alignment and consensus Ability to manage multiple deliverables and meet deadlines & goals within a fast-paced, dynamic, and sometimes ambiguous environment Ability to deal with ambiguity, self-organize and be proactive to complete multiple tasks on time with a clear focus on quantitative results is required Strong analytical skills and ability to measure the effectiveness of programs Experience managing a team and working cross-functionally Communicate with clarity in all situations to all levels, including written, verbal and team settings

Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté.Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE – Engagement, Tient à coeur, Respect et Excellence – guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.

Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.

Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.

Veuillez noter :
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.

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