Lifecycle Marketing Manager

4 days ago

Old Toronto, Canada Axon Enterprise Inc Full time

Interaxon (Muse) is pioneering brain health through its industry-leading EEG neurofeedback platform, built on advanced AI algorithms. Muse spearheads decentralized research initiatives aimed at enhancing mental health practices, optimizing sleep, and advancing neuroscience development. Its AI platform unites researchers, developers, and consumers worldwide, and is supported by over 200 research studies from renowned institutions including the Mayo Clinic, NASA, MITand Harvard. Muse has collected and decoded over 1 billion minutes of brain data to date, which is one of the largest EEG collections in the world. Muse is headquartered in Toronto, Canada with a subsidiary in San Francisco-Bay, California. Visit www.choosemuse.com.

We're on the hunt for a passionate and seasoned Lifecycle Marketing Manager to amplify our marketing efforts. This role calls for the crafting and execution of top-tier lifecycle marketing strategies to boost customer engagement, retention, and lifetime value throughout their journey with us. The perfect fit for this position would be someone with a robust background in marketing automation, adept at segmentation, and campaign management, combined with a deep understanding of customer behavior and a commitment to data-driven decision-making.

Responsibilities
  • Email Marketing: Lead the strategic planning, development, and execution of email marketing initiatives, including lifecycle-triggered emails, newsletters, promotions, and drip campaigns.
  • Lifecycle Marketing Strategy: Work alongside various teams to devise and execute strategies that enhance customer acquisition, engagement, retention, and loyalty.
  • Segmentation and Personalization: Employ customer data for effective audience segmentation and deliver personalized marketing campaigns and communications for distinct customer segments.
  • Marketing Automation: Deploy and fine-tune marketing automation tools and workflows to enhance campaign execution efficiency, lead nurturing, and overall marketing effectiveness.
  • Customer Journey Mapping: Examine the customer journey to pinpoint crucial touchpoints, creating targeted marketing initiatives to improve customer experience and drive conversions.
  • A/B Testing and Optimization: Implement A/B testing, analyze campaign performance to refine messaging, visuals, and targeting, fostering continuous improvement and greater impact.
  • Retention Strategies: Craft and implement retention strategies, including loyalty programs and customer reactivation campaigns, to optimize customer lifetime value.
  • Collaboration and Reporting: Engage with various teams to ensure lifecycle marketing efforts align with company objectives, and regularly report on key performance metrics to guide strategic decisions.
  • Automation and Reporting: Monitor and optimize the performance of CRM and marketing automation systems, ensuring compliance with global email legislation and continuously improving campaign outcomes through rigorous analysis and optimization.
Qualifications
  • Bachelor’s degree in Marketing, Business, or a related field; an advanced degree is preferred.
  • 5-8 years of proven experience in email marketing, lifecycle marketing, CRM, or a similar role.
  • Expertise in marketing automation platforms (e.g., HubSpot, Klayvio, Iterable, Marketo, Salesforce Marketing Cloud) and CRM systems; familiarity with Active Campaign is a plus.
  • Demonstrated ability to manage multi-channel messaging campaigns (Email, In-App Push, SMS) effectively.
  • Strong proficiency in data analysis, segmentation strategies, and an analytical approach to decision-making.
  • Excellent communication skills, with a knack for managing multiple projects simultaneously.
  • Proven experience with A/B testing and optimization techniques.
  • Demonstrated ability to collaborate effectively in cross-functional teams and work with stakeholders at various levels.
  • Experience in both D2C/B2C and B2B environments.
  • A detail-oriented, customer-focused marketer with outstanding project management capabilities.
  • An independent, adaptable professional who excels in fast-paced settings, managing increased workloads efficiently.
  • A data-driven individual with a balance of analytical acumen and customer-centric intuition.
  • An exceptional communicator who ensures clarity and empathy, promoting teamwork across different functions.
  • A curious, motivated individual always ready to explore new strategies to enhance the customer experience and achieve business goals.

This role promises a dynamic, collaborative environment where you can leverage your expertise to make a significant impact. If you're a creative problem-solver with a passion for excellence and innovation, we'd love to hear from you.

At Interaxon, we take pride in fostering a performance driven culture that revolves around innovation, inclusion, and achieving transformative results. We believe in empowering personal growth to not only improve lives but also create positive change in the world. We believe that diversity is an essential part of our workplace culture, and we continue to grow our team through equal opportunity and barrier-free recruitment. Additionally, if you require any accommodations during the selection process, please let us know

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