Digital Marketing

4 weeks ago

Edmonton, Canada NAIT Full time

In order to ensure your application is received byNAIT for thorough review and consideration, please apply directly through ourCareers site at  www.nait.ca/careers

Thisposition reports under the Marketing and Communications structure and directly reportsto a Communications Manager. This role works very closely with the SeniorManager, Web Development and Production and the entire web team; and workscollaboratively with two other colleagues within the Marketing andCommunications team – a user experience (UX) specialist and web communicationsspecialist.

Thisposition is a key contributor to NAIT’s web governance model, and, more generally,the workings of Marketing and Communications and the resources available.

Puttingbest practices into action and working to raise web content standards onNAIT.ca and NAIT’s intranet properties will also be a focus for thisrole.

KeyResponsibilities:

Leads the evolution ofthe digital content strategy by managing the placement and structure of contentacross the institution and planning and coordinating the publishing of new orrevised digital content aligned with that designed information architecture. Working with the WebCommunications Specialist, provides strategic content direction and is a keyentry point to marketing, communications and web resources as required. Provides advice on how to use strategic digital communications, making recommendations and often developing strategic tools to help NAIT achieve its vision. Assistsclients in planning and coordinating the publishing of new or revised contentand maintaining a professional and consistent content standard. Contributesto supporting written and visual content creation for online and socialplatforms, as well as certain print collateral. Works collaborativelywith business units at NAIT to complete research and gather businessrequirements and make recommendations based on data. Supportsthe user experience journey mapping and plans and recommendations of the userexperience specialist.  Participatesin process mapping and project management. Creates a comprehensive web style guide in partnership with the webcommunications specialist.  Coordinates regular content audits conducted by their clients.

Skills& Abilities:

Knowledge and expertise of NAIT’s information architecture, includingcontent goals, hierarchy, and connections across digital channels. Extensiveknowledge of writing, editing and visual content methods, techniques andpractices Knowledge of search engine optimization and search engine marketing. Good understanding of leadership methods, techniques and practices.

Qualifications:

Bachelor’s Degree in a related field such as Communications orMarketing with specialization in information architecture and digitalinformation design. Previous user experience design work is an asset.

Applicants witheducation credentials earned outside of Canada should have their credentialsevaluated by World Education Services or the International QualificationsAssessment Service (IQAS).

Remuneration : This salaryfor position is currently under review.

Please submit a resume and cover letterto be considered for this opportunity.

AboutNAIT

Weare proud to have been named one of Alberta’s Top Employers for 13 consecutiveyears. Being part of a community that makes a difference in the lives ofstudents, staff, industry clients and partners, NAIT’s culture reflects ourshared values of respect, collaboration, celebration, creativity, andaccountability.

Peopleare what make NAIT great, and we prioritize the employee experience. We offer benefits and unique perks focusing on health andwellness, work-life balance, recognition, and professional and personal growth.In addition to excellent vacation time, we offer paid time off betweenChristmas and New Year's.

NAITsupports a flexible work environment, enabling staff to request approval foron-campus, off-site, or hybrid work arrangements based on the nature of therole. Please note that remote positions require employees to reside withinCanada.

NAITis committed to fostering an environment that supports equity and cultivatesinclusion through our Equity, Diversity, and Inclusion Strategy. We are aproud partner of the Canadian Centre for Diversity and Inclusion and Pride atWork Canada. While we encourage all qualified applicants to apply, only thosebeing considered will be contacted. If you require any accommodations, pleaseconnect with us at careers@nait.ca. 

#LI-JN1 #LI-Hybrid

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