Digital Marketing Strategist

4 days ago

Edmonton, Canada Kickbyte Digital Full time

We are looking for a fun and highly-creative digital marketer who will be responsible for increasing brand loyalty and awareness for Kickbyte and our clients.

You will be responsible for initiating, driving and implementing marketing initiatives to accelerate lead generation while also improving brand presence and product adoption. Work with our team to craft the overall strategy for both paid and unpaid marketing platforms to meet the business goals of our clients’ organizations.

We are looking for someone who is innovative, tech-savvy, data-driven, and has significant experience in handling both paid and unpaid marketing platforms.

This is an opportunity for someone who wants to feel their contribution makes a significant impact to the success and growth of the company. You would be joining a core team of experts where you can further your skillset while having fun doing it. If you're smart, adaptable, confident enough to work independently and nice enough to work collaboratively, we would love to meet you

**You can expect to be**

You will need to hit the ground running and will play the lead role in strategizing to help amplify out clients’ digital presence.
- Planning, implementing, and monitoring digital marketing campaigns across all digital networks.
- Designing and overseeing all aspects of digital marketing campaigns.
- Developing and monitoring campaign budgets.
- Developing social media content, planning, and managing social media platforms while ensuring that the brand message is in alignment with our clients’ brand.
- Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
- Preparing accurate reports on our marketing campaign’s overall performance.
- Identifying the latest trends and technologies affecting our industry and evaluating those emerging technologies for adoption.
- Evaluating important metrics that affect website traffic, service quotas, and target audience.
- Planning, executing, and measuring experiments and conversion tests.

**We’re looking for**
- Bachelors Degree or diploma in marketing / digital marketing.
- Work with clients on establishing baseline analytic measurement plans and executing on setup of tags and tracking.
- 3+ years Manage AdWords and other paid channels.
- Set targets and build strategies to help achieve them.
- Create and test ad copy for operational efficiency.
- Create and optimize landing pages to increase signups.
- Develop and implement campaigns to better lead quality and beat the competition.
- Perform data analysis around web traffic and other key metrics.
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels.
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement.
- Report on campaign developments, timelines, and results.
- Must be able to juggle multiple projects at the same time.
- Incredible attention to detail.
- Self-motivated yet customer-focused.
- Problem solving skills.
- Self-starter who requires little direction.
- Someone who resides in Edmonton, Alberta and can travel on occasion as necessary

Bonus Points
- Relevant certifications (Google, Facebook, Hootsuite, Hubspot etc).
- Proven working experience in digital marketing.
- Knowledge of content management systems.
- Passionate about all things digital and love to keep up to date with latest digital trends.

**Job Types**: Full-time, Permanent

**Salary**: From $70,000.00 per year

**Benefits**:

- Dental care
- Profit sharing
- Vision care
- Work from home

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Application question(s):

- Experience using Microsoft Office tools

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Digital marketing: 2 years (required)
- Google Ads: 2 years (required)
- Google Analytics: 2 years (required)

**Language**:

- English (required)

Licence/Certification:

- Driving Licence (preferred)

Ability to Commute:

- Edmonton, AB T5J 3N4 (preferred)

Work Location: Hybrid remote in Edmonton, AB T5J 3N4

Application deadline: 2024-02-29
Expected start date: 2024-03-04

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