Digital Marketing Specialist

2 weeks ago

Edmonton, Canada BubbleUP Marketing Full time

Does adding negative keywords before you launch a campaign bring a smile to your face? Does a Google algorithm change mess with your internal rhythm? If we say long tail and short tail, do you know we aren’t just talking about dog breeds? Do you obsess over UX and creating websites that convert? Do you keep up to speed on all the latest search engine optimization tips and tricks? If you answered yes to these questions, get your personal set of keywords ready and read on

We are currently looking for a digital marketing dynamo who knows what it takes to grow an online community and understands how to both build and convert a digital audience for a variety of clients and industries (this is also code for never a boring day).

Does the idea of tying an online campaign to a brand strategy and the words conversion optimization make you tingle with excitement? We want to hear from you.

Now for the important stuff - who we are : ) At CSG and BubbleUP we value transparency, honesty, and fun. We laugh A LOT and work hard at the same time. If you enjoy an impromptu nerf gun war (started usually by our CEO), being in a client meeting and watching a co-worker ride by on our google bike and a selection of really great coffee, lattes, and teas we encourage you to read the boring stuff below

Now for the boring stuff, what you’ll do:

- Manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs
- Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Own and dominate keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Use statistical analysis to draw conclusions about SEO campaigns and make recommendations for revising and optimizing them

**Requirements**:

- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks.
- Understanding of current mobile trends and how they relate to SEO
- A deep understanding of content marketing (blogging, social media, and related strategies) and how it goes hand in hand with SEO
- Experience in building in-bound organic search traffic and improving Search Engine rankings
- The ability to audit and create reports showing web analytics and site evaluations
- Familiarity with a variety of industry tools used for market research
- 5 years digital marketing experience
- All needed certifications
- Excellent communicator with the ability to sell and convince. You will manage relationships with vendors and clients to ensure we get the most efficient cost possible.
- Experience handling marketing budgets and forecasting/reporting results.

In closing, if you’ve got a fearless personality, boundless optimism, and a desire to make the digital marketing world a better place send us your best: Keyword strategy about yourself (oh and attaching your resume won’t hurt either).

**Job Types**: Full-time, Permanent

**Salary**: $45,000.00-$60,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday

COVID-19 considerations:
We are following all current AHS guidelines, staff are encouraged to wear masks as they feel comfortable and stay home if they have symptoms. We have a hybrid working model with 2-3 days in office and 2-3 days at home based upon client and team meetings.

Ability to commute/relocate:

- Edmonton, AB T5S 1V8: reliably commute or plan to relocate before starting work (required)

Application question(s):

- Do you have Google Ads Search Certification ?
- Do you have Google Ads Display Certification ?
- Do you have Google Ads Shopping Ads Certification ?
- Do you have Facebook/Meta Certification ?

**Experience**:

- Digital marketing: 3 ye

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