Manager, Digital Marketing Strategy

6 months ago

Toronto, Canada Sun Life Full time

Job Description

:

Reporting to the Director of Marketing for Prospr, the Digital Marketing Strategy Manager will work closely with the marketing and sales leadership teams to deliver marketing and communications initiatives to meet our growth focused objectives and drive business results for businesses. The role will be partnering with external and internal partners to drive strategy marketing strategy for Sun Life to build an end-to-end digital journey. In addition, the role will be collaborating with CXO, various business units, Analytics, agency partners and technical teams to drive insights and recommendations on behalf of the Growth and Performance team. 

What will you do?

Building the end-to-end strategy to establish and grow Prospr & SL Go Planning and executing digital marketing campaigns Establish and implement marketing analytics standards and measurement plans to ensure we are successfully delivering on our goals Assess and implement growth optimization for multiple channels including digital display, paid search, paid social, online affiliate, external partnerships and e-mail channels Build and execute on A/B testing strategies to inform campaign strategies Establish strong working relationships with internal/external stakeholders - including Creative Services, Legal, Compliance, etc. – to launch new programs effectively Partner with team to test new channels and technology to drive innovation and client acquisition Manage marketing budget and forecasts to ensure spending is managed properly to achieve business growth objectives Partner with teams to test new channels and technology to drive innovation and Client acquisition Managing digital marketing specialist to deliver on end-to-end strategy

What do you need to succeed?

Management experience of teams or individuals Digital Marketing – demonstrated experience in delivering direct to digital marketing programs (social media, paid search, affiliate marketing, etc.) Campaign Execution – demonstrated experience in managing performance-based digital marketing campaigns Analytical Mindset – ability to draw insights from data to inform future campaign design Organizational Skills – proven ability to manage multiple initiatives and deliver against required timelines and budget Relationship Management – proven ability to build and cultivate strong relationships with internal/external stakeholders up, down and across the organization Excellent communication and interpersonal skills (written and verbal), with superb attention to detail in reviewing marketing materials Ability to work independently and closely with other team members across the organization Ability to synthesize complex ideas into actionable recommendations Agile marketing/development experience Experience with marketing campaign/project management Experience with web analytics tools (i.e. Adobe Analytics) Experience with CRM tools and marketing technologies Understanding of direct response marketing and conversion rate optimization Experience with Tag Management tools such as Google Tag Manager, Tealium, others Solid knowledge of digital media strategies and bid management tools (Search, Social, Programmatic, etc.).

What's in it for you?

Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle. Our unique Sabbatical Program gives you the opportunity to take up to 6 weeks off, every five years. Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being As a hybrid organization, you and your leader use business and Client needs to choose where you work, at home or in the office We’re honored to be recognized as a 2023 Best Workplaces in Ontario by Great Place to Work® Canada We’re proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work® Canada

  • Digital Marketing Executive

    6 months ago

    Toronto, Canada RCTeeple Digital Marketing Full time

    RCTeeple Digital Marketing is seeking a highly skilled and passionate Digital Marketing Executive to join our team. As a leading digital marketing agency, we provide our clients with innovative solutions to help them achieve their business goals and stay ahead of the competition. The Digital Marketing Executive will play a crucial role in developing and...

  • Digital Marketing Manager

    6 months ago

    Toronto, Canada Art & Science Digital Experience Design Full time

    Do you thrive building data-driven digital marketing strategies and presenting them with confidence? Are you a Google Stack expert who sees the bigger picture and understands how local SEO fuels paid search success? If so, we want to hear from you! **INCLUSIVITY AND ACCESSIBILITY**: **WHO WE ARE**: Art & Science is a full-service marketing agency with...

  • Digital Experience Strategy Manager

    1 month ago

    Old Toronto, Canada Loblaw Digital Full time

    Transform the Digital Landscape with Loblaw DigitalWe are seeking a seasoned Digital Experience Strategy Manager to join our team at Loblaw Digital. As a key member of our PC Optimum digital team, you will be instrumental in redefining the digital loyalty experience.About the RoleThe Digital Experience Strategy Manager will lead the integration of PC Optimum...

  • Digital Marketing Specialist

    6 months ago

    Toronto, Canada Noah Digital Full time

    **Summary** **Company Description** Noah Digital is Canada's #1 English and Chinese digital marketing agency specializing in search engine optimization (SEO), paid search (PPC), website design, programmatic advertising, social media, content marketing and conversion rate optimization. We work with a range of amazing companies in diverse industries. We fuel...

  • Strategy Director, Product Marketing

    2 months ago

    Old Toronto, Canada Apply Digital Full time

    ABOUT APPLY DIGITALApply Digital is a global digital transformation partner for change agents. Leveraging expertise that spans Business Transformation Strategy, Product Design & Development, Commerce, Platform Engineering, Data Intelligence, Change Management, and beyond, we enable our clients to modernize their organizations and deliver meaningful impact to...

  • Strategy Director, Product Marketing

    1 month ago

    Old Toronto, Canada Apply Digital Full time

    ABOUT APPLY DIGITALApply Digital is a global digital transformation partner for change agents. Leveraging expertise that spans Business Transformation Strategy, Product Design & Development, Commerce, Platform Engineering, Data Intelligence, Change Management, and beyond, we enable our clients to modernize their organizations and deliver meaningful impact to...

  • Manager, Digital Experience Strategy

    4 months ago

    Old Toronto, Canada Loblaw Digital Full time

    At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of...

  • Digital Experience Strategy Director

    1 month ago

    Old Toronto, Canada Loblaw Digital Full time

    We are seeking a strategic and passionate leader to drive the vision, roadmap, and execution of best-in-class digital experiences across all customer touchpoints for Joe Fresh e-commerce. You will be a champion for the customer, ensuring that every interaction with our brand is seamless, engaging, and drives meaningful business results.Key...

  • Digital Marketing Specialist

    6 months ago

    Toronto, Canada Konverge Digital Solutions Full time

    Digital Marketing Specialist - Field Eagle Field Eagle is a cutting-edge B2B SaaS solution offering tablet-based inspection software designed for highly specialized industries including oil & gas, mining, construction, and more. As part of the Konverge group of companies, Field Eagle stands out for its niche market focus and commitment to enhancing...

  • Digital Marketing Strategy Manager

    2 weeks ago

    Toronto, Ontario, Canada HearUSA Full time

    About HearUSAHearUSA is a leading hearing care services and products company seeking a highly skilled Digital Marketing Specialist to join its team. This GTA-based hybrid role comes with 2-3 days of on-site work per week at our Burlington office location.Estimated Salary Range: $70,000 - $90,000 per yearJob Description:Manage online presence across local...

  • Digital Marketing Strategy Manager

    2 weeks ago

    Toronto, Ontario, Canada JMJ & CO. INC. Full time

    Company Overview:JMJ & CO. INC. is a dynamic organization seeking a highly skilled Digital Marketing Strategy Manager to join our team. In this role, you will be responsible for developing and implementing communication strategies to promote the company's goals and objectives.Job Summary:We are offering an estimated salary of $65,000 - $80,000 per year,...

  • Digital Marketing Account Manager

    2 months ago

    Toronto, Canada Elite Digital Inc. Full time

    We are looking for an experienced, enthusiastic, relationship and task focused individual who can help support our vast array of clients and industries with drive, humour, responsibility, accountability and enthusiasm! The Account Manager is responsible for developing and managing client relationships by maintaining client expectations and ensuring the...

  • Senior Digital Marketing Professional

    2 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Marketing Automation Canada is seeking a highly skilled Senior Digital Marketing Professional to join our team.We offer an annual salary of $70,000 - $90,000 CAD based on experience and qualifications.About the RoleThis is a full-time position with 40 hours per week. You will be working in a dynamic environment where you will have the opportunity to develop...

  • Digital Marketing Account Manager

    5 months ago

    Toronto, Canada Elite Digital Inc. Full time

    We are looking for an experienced, enthusiastic, relationship and task focused individual who can help support our vast array of clients and industries with drive, humour, responsibility, accountability and enthusiasm! The Account Manager is responsible for developing and managing client relationships by maintaining client expectations and ensuring the...

  • Digital Marketing Strategist

    2 weeks ago

    Toronto, Ontario, Canada Coach House Marketing Inc. Full time

    Job OverviewWe are seeking a highly skilled Digital Marketing Strategist to join our team at Coach House Marketing Inc.Key ResponsibilitiesDevelop and implement comprehensive digital marketing strategies to drive business growth and engagement.Conduct market research and analyze data to inform marketing decisions and optimize campaign performance.Collaborate...

  • Digital Marketing Specialist

    6 months ago

    Toronto, Canada Napkin Marketing Inc. Full time

    ABOUT US napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. We are currently looking for a vibrant, detail oriented and creative Marketing Specialist who will manage our clients’ projects in web development, search, social and...

  • Marketing Director

    5 days ago

    Toronto, Ontario, Canada Let's Get Moving Canada Full time

    We are seeking a highly skilled Marketing Director - Digital Strategy to join our team at Let's Get Moving Canada. As a key member of our marketing department, you will be responsible for developing and implementing effective digital strategies to drive business growth and improve brand awareness.Job SummaryThe ideal candidate will have a strong background...

  • Digital Marketing Account Supervisor

    5 months ago

    Toronto, Canada Elite Digital Inc. Full time

    Are you an Account Supervisor looking for your next meaningful challenge? Do you have a knack for building great relationships with clients? Do you enjoy working with teams across strategy, creative, production, and media to make work even better? If you’re looking to play a big role in taking an agency forward, read below and learn more. Join us and be a...

  • Digital Experience Strategy Lead

    2 weeks ago

    Old Toronto, Canada Loblaw Digital Full time

    Job OverviewWe are seeking an experienced Digital Experience Strategy Lead to join our team at Loblaw Digital. The successful candidate will be responsible for redefining the digital loyalty experience and integrating PC Optimum within various lines of businesses.Key ResponsibilitiesEnable a seamless digital experience for PC Optimum members by surfacing...

  • Digital Marketing Specialist

    3 weeks ago

    Toronto, Ontario, Canada DACS MARKETING & SPONSORSHIP INC. Full time

    DACS MARKETING & SPONSORSHIP INC. is seeking a highly motivated Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and excellent communication skills. The primary responsibility of this role is to develop and implement comprehensive marketing strategies to promote our brand and services.Key...