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Marketing Automation Manager

4 months ago

Mississauga, Canada Embark Student Corp. Full time
DescriptionWe are looking for a talented Marketing Automation Manager to amplify our marketing efforts. This is a hybrid role based in our Mississauga head office. This role calls for the crafting and execution of top-tier lifecycle marketing strategies to boost customer engagement, retention, and lifetime value throughout their journey with us. The ideal candidate for this position is someone with a background in marketing automation, adept at segmentation, and campaign management, combined with a deep understanding of customer behavior and commitment to data-driven decision making.
Challenges to be Met
  • Email Marketing: Lead the strategic planning, development, and execution of email marketing initiatives, including lifecycle-triggered emails and newsletters.
  • Lifecycle Marketing Strategy: Work alongside cross-functional teams to devise and execute strategies that enhance customer acquisition, onboarding, retention, and loyalty.
  • Segmentation & Personalization: Utilize customer data for effective audience segmentation & deliver personalized marketing campaigns & communications for distinct customer segments.
  • Marketing Automation: Develop and optimize marketing automations and workflows to enhance campaign execution, lead nurturing, and overall marketing effectiveness.
  • Customer Journey Mapping: Monitor the customer journey to identify key touchpoints, creating targeted marketing initiatives to improve customer engagement & drive conversions.
  • A/B Testing & Optimizations: Implement A/B testing, analyze campaign performance to refine messaging and audience targeting, fostering continuous improvement.
  • Account Management: Develop & execute customer engagement campaigns that support both sales & product marketing, customer loyalty & retention, to optimize customer lifetime value.
  • Automation & Reporting: Monitor & optimize the performance of CRM & Salesforce Marketing Cloud, ensuring compliance with regulatory & privacy requirements such as CASL, and continuously improving campaign outcomes through analysis and optimizations. 
  • Deliverability & Inbox Placement: Test emails to minimize spam risks and improve inbox placement. Monitor and manage campaign deliverability to maintain a positive sender reputation.

Qualifications & Skills
  • University degree in Marketing or equivalent combination of education and business experience.
  • 5-8 years of proven experience in email marketing, lifecycle marketing, CRM, or a similar role.
  • Familiarity with Salesforce CRM and Connector, including reporting, data extension creation, and lead & contact management.
  • Well-versed in Salesforce Marketing Cloud: Content Builder, Email Studio, Analytics Studio and Journey Builder.
  • Proven HTML, CSS and AMP script experience.
  • Have successfully built and optimized email programs with advanced automation rules.
  • A data-driven mindset, a proactive attitude, and great organizational skills
  • A good understanding of marketing automation and email best practices
  • Proficiency in audience segmentation and list management
  • Strong collaborator who seeks out cross-functional feedback and input to build comprehensive strategies
  • Strong project management skills & an ability to work under tight deadlines.
  • A curious, motivated individual always ready to explore new strategies to enhance the customer experience and achieve business goals.
  • Certification: Marketing Cloud Administrator, Marketing Cloud Email Specialist (preferred)
At Embark Student Corp. (“Embark”), we’re on a journey to create an entirely new student experience. One that is built on instilling confidence in students around the paths they are choosing and their ability and agency to achieve their goals for the future. As enablers and orchestrators of students’ success, we will create access, affordability and agency for students and their champions across our services and solutions. This will provide them with guidance and support in all aspects of planning and saving for post secondary education - giving them a future-ready advantage and help them thrive well past their educational journey. 

Embark Corp. is cultivating an environment that enables growth, trust and pioneering. To help drive our transformation and growth, we are guided by the following strategic pillars:
·       Elevate our Expertise in Education Savings & Planning
·       Aspire to be Trusted and Easy to do Business with 
·       Put our Customers in the Center of Our Experience 
·       Partner to Drive Value, Scale and Reach

What makes us qualified to do this?
In business since 1965 and owned and operated by a not-for-profit organization, everything we do is in service to our students. We are a diverse and passionate community of experts that firmly believes in the benefits of education, priding ourselves on helping to shape their future and empowering them to reach their full potential.

As we move forward, we will leverage and build upon our unmatched expertise in the RESP space to propel both our students and our company forward, ensuring a better tomorrow. Our vision is set, our future is bright, and we’re just getting started.

We value each employee for their unique perspectives and experiences. If you are someone who has experience and skills similar to what we are looking for and is aligned with the culture and values, please consider applying

Work ModelWe have adopted a hybrid model, leveraging the best of remote and in-person work. This work model however can differ depending on roles and leaders. 

Equal Opportunity Employer
We at Embark Corp., are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a culture that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

 Embark Student Corp. has been Great Place to Work® certified since 2018.