Adoption Content Marketing Manager

4 weeks ago

Toronto, Canada Autodesk Full time

Position Overview

The Cross-Industry and Retention Marketing team contributes to the development of content strategies to retain and engage our existing customers. The Adoption Marketing Manager supports post-purchase marketing programs that help build customer awareness and use of Autodesk subscription features and benefits. By keeping our customers satisfied and loyal, we not only increase revenue but also strengthen our brand reputation.

You will report into the Senior Marketing Manager. You will work in Canada and have the option to work in a hybrid environment free to work in a local office or from home. 

Responsibilities

Messaging/Positioning: Creating customer-facing foundational messaging/positioning—vetted with important partners—that resonates with the audience

Goal Definition: Ensuring content strategy aligns with defined business goal, such as improving awareness, driving adoption, or educating the audience resulting in increasing renewal rates

Audience Analysis: Understanding the target audience's needs, preferences, behaviors, and demographics is a fundamental step. This helps in creating content that resonates with the intended audience

Performance Measurement: Work with Lifecycle Marketing to track and review the performance of content, including metrics like page views, click-through rates, engagement, and conversions. This data helps refine the content strategy over time

Iterative Improvement: Continuously analyzing the data and feedback to refine and improve the content strategy, ensuring that it stays aligned with our goals and audience needs

Minimum Qualifications

BA/BS degree in marketing, communications, or business administration

7+ years’ experience developing global marketing campaigns for a large company

Experience influencing large, global, cross-functional teams from planning to execution

Excellent written and oral communication skills with the ability to translate complex technical concepts into customer-friendly language

About Autodesk

Welcome to Autodesk Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people succeed and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us

Learn More

About Autodesk
Welcome to Autodesk Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here:

Are you an existing contractor or consultant with Autodesk?

Please search for open jobs and apply internally (not on this external site).

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