Senior Manager, Content Marketing

1 week ago

Toronto, Ontario, Canada Miller Thomson LLP Full time
As a recognized national business law firm, we support, grow, and impact our communities through our work. We help entrepreneurs, companies, and professionals shape and build the Canadian economy.

We provide the opportunity to influence the course of your career, community, and workplace with the support and backing of a national organization.

You can expect a friendly, safe, and supportive environment where your colleagues will rally around to help you succeed.
We are looking for a Senior Manager, Digital Marketing to join our team in our Toronto office .
Reporting to the Director, Marketing and Technology, the Sr.

Manager, Digital Marketing is accountable for the strategy, development, execution and analysis of digital marketing initiatives including all paid and organic initiatives via all paid, earned and owned media platforms.

The successful candidate will have demonstrated experience strategizing, building, executing and reporting on marketing efforts with a penchant for diving into the details and aggregating results from multiple sources to deliver the complete picture via comprehensive reports.

Facebook Ad Manager
Campaign testing and optimization
Website performance testing and optimization
SEO (SEMRush, BrightEdge)
Email marketing automation strategy development
Social media management and listening (Sprout Social)

The role will directly impact the firm's lead generation goals by working closely with our Business Development managers, Thought Leadership managers, Communications manager, specialty and industry group leads and lawyers to manage multi-channel programs that leverage both inbound and outbound tactics in support of Miller Thomson's business development and marketing KPIs.

Plan digital marketing programs and initiatives

Strategize, develop and execute digital initiatives; and provide guidance and support across all digital marketing channels, including website, SEO/SEM, social, paid, newsletters, blogs and display advertising.

Manage spend.

Using 3rd party platforms (Sprout, Mondaq, Lexology) to provide guidance on the development of trend-worthy, compelling online content and create lead-generation campaigns.

Strategize new content marketing ideas in collaboration with the Communications Manager
Optimize email marketing efforts including content, strategy, execution and automation.

This includes tracking, measuring and reporting on the performance of all campaigns, assessing them against pre-established KPIs and, ultimately, tying efforts to conversion.

Identifying trends and insights, and providing suggestions to improve performance based on those insights.
Advocate for search engine optimization (SEO) and user-friendly design for the website
~ Improve website traffic (SEO-rich content, visual design guidance, UX and conversion paths) using tools, such as SEMRush, Screaming Frog, Google Search Console, etc.

Streamline and manage marketing information
Guide digital marketing social and newsletter calendars by coordinating efforts with communications and thought leadership staff.
Provide input on annual Marketing Plan.
Research, investigate, and evaluate emerging marketing technologies
~ Ensure that the firm's marketing efforts are at the forefront of digital marketing innovation with a finger on the pulse of emerging technology and provide thought leadership for adoption where appropriate.

Bachelor's Degree and/or specialized training in marketing, communications, or related field;
Minimum six (6) years of hands-on experience in digital marketing, ideally at a law firm;
Demonstrable experience planning and managing the execution of paid social and display advertising;
Extensive knowledge of website analytics tools including Google Analytics and Google Search Console;
Extensive knowledge of SEO & SEM;
Detailed experience with social media ad platforms including LinkedIn, Facebook Twitter and Instagram;
Expert knowledge of marketing automation best practices;
Experience split testing, iterating and measuring e-mail marketing campaigns;
Strong analytical skills and data-driven thinking;
Detailed knowledge of WordPress CMS with bonus points for HTML, CSS;
Experience using or administering CRM systems.
A comprehensive Benefits package that includes Health, Dental and Vision Care, Employee Assistance Program, Life Insurance, Short Term and Long Term Disability Insurance, 3+ Weeks' Vacation and 10 Personal Days;
Flexible working options;
A Firm matching Group Retirement Savings plan;
An individual TFSA with low fund management fees and competitive investment options;
A wellness spending account to foster employee well-being;
Miller Thomson LLP is one of Canada's fastest-growing national business law firms, with ten offices across the country.

Our consistent ability to provide practical, creative and cost-effective advice, combined with an unyielding service commitment to our clients and a strong dedication to our lawyers, staff and the communities in which we practice, gives us a unique position in the Canadian legal industry.

Miller Thomson LLP is an equal-opportunity employer and is committed to equity, diversity, inclusion, and accessibility.
No phone calls or agencies, please.
Miller Thomson will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities.

By submitting your personal information on this platform, you freely consent to the collection, use, and disclosure of that information in connection with our application process.

You may decide to withdraw your consent to the collection, use, and disclosure of your personal information at any time by notifying us at .

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