Digital Content Marketing Manager

1 week ago

Toronto, Ontario, Canada Descartes Full time

Descartes Unites the People and Technology that Move the World
The need for efficient, secure, and agile supply chains and logistics operations has become ever more critical and complex.

By combining innovative technology, powerful trade intelligence and the reach of our network, Descartes helps get goods, information, transportation assets, and people where they're needed, when they're needed.


We're growing fast and invite you to join our amazing team.

The opportunity

What's in it for you?

Exposure, and impact. You want to collaborate to define current challenges and opportunities within the market and develop plans - and content - to address market needs and drive revenue. This is an opportunity to combine strategy and creativity with numbers and ideas to make a measurable impact on our global trade intelligence business.

Immediate and ongoing professional advancement. At Descartes, we value the contributions that each employee makes towards achieving our corporate goals. We strive to ensure that each team member has the tools and support they need to make valuable contributions. You will have the chance to work with industry and marketing thought leaders. As the business expands, you will have the opportunity to grow into a more senior leadership position within marketing, explore other globally focused roles within our organization or advance in other relevant areas of the business.

What you will focus on:

Manage content development. You will plan, create, optimize, and deploy web-based content and assets in alignment with SEO and PPC/digital advertising related objectives and key results. You will manage the execution of content for social media, sales toolkits, campaigns, events and other initiatives.

Leverage technology and analytics. You will set, measure, meet, and adjust KPIs based on web traffic and campaign performance to ensure lead generation, conversion, attraction, and engagement. You will deploy automated web, blog, and social media campaigns. You will track analytics, including click-rate, open-rate, cost-per-lead, determining the cost-effectiveness and ROI of a campaign, and reporting up to leadership.

Partner. You will collaborate with key stakeholders within your business pillar to develop solution positioning and messaging that differentiates our products in the market. You will design plans that address challenges utilizing insight and feedback from key solution area stakeholders and influence overall go-to-market planning and increase revenue dollars.

Analyze performance. You will report on and manage performance of organic programs across channels, content engagement across digital marketing channels, and digital advertising programs to gauge success and define best practices.

What you bring:

The education and hands-on experience. You have a diploma or degree in a related field and 6+ years of progressive experience in marketing. You have outstanding content development and deployment skills, and the ability to adopt our brand's voice across all messaging and content. Ideally, you have exposure to supply chain management, logistics operations, and/or B2B Saas technology solutions.

The knowledge. You have experience in end-to-end marketing from account-based marketing strategy, sales enablement, competitive analysis, and content development to digital marketing, including social media, SEO and demand generation and inbound lead generation. You understand how to identify target audiences and devise campaigns that engage, inform and motivate action.

The analytical mindset and the creative spirit. You can set and measure KPIs, derive insights and plan future actions based on the data. You have excellent judgment and can make thoughtful decisions as an innovative problem solver. You have ideas, and you know how to bring them to life in a measurable, impactful way.

The technical toolbox. You are highly proficient with marketing tools and solutions (6Sense, Brightedge), Adobe Creative Suite, Google Analytics, and G2. You are tech-savvy and can get up to speed on the systems we use, the products we build, and the business problems they solve, diving in deep to truly understand how to engage prospects and existing clients. To help get you up and running, in-depth training will also be provided.

The drive. You are willing to do whatever it takes to get the job done, no matter how big or small. You can work independently and effectively in a fast-paced environment, juggling several projects with a spirit of flexibility and a positive outlook.

The flexibility. We foster a remote work environment. You are willing to travel domestically and internationally on occasion when it is safe to do so again.

Location:
This position is remote opportunity open to applicants authorized to work in Canada.

Join Us
As we scale, we're looking for new doers, collaborators and innovators to join Descartes in uniting

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