AVP, Digital Products

4 weeks ago

Toronto, Canada Canadian Tire Corporation Full time

What you'll do

As the AVP of Digital Products, you will play a pivotal role in overseeing the development and delivery of website experiences across multiple banners within Canadian Tire. You will be responsible for leading a team of talented product managers, collaborating with cross-functional stakeholders, and driving strategic initiatives to enhance our digital product offerings. This is a high-impact position that requires strong leadership skills, a deep understanding of digital product development, data analysis and a passion for delivering exceptional customer experiences.

Lead and manage a team responsible for the development and delivery of website experiences across multiple banners within Canadian Tire. Collaborate with cross-functional teams, including marketing, design, technology, and analytics, to develop and execute strategic plans for digital product development. Define the overall vision, strategy, and roadmap for digital products to align with business objectives and customer needs. Drive innovation by staying up-to-date with industry trends, emerging technologies, and best practices in digital product development. Conduct market research, competitive analysis, and customer insights to identify opportunities for product enhancements and new features. Define key performance indicators (KPIs) to measure the success of digital products, monitor performance metrics, and optimize user experiences. Manage the product lifecycle from ideation to release, ensuring timely delivery of high-quality products that meet business requirements. Collaborate closely with UX/UI designers, developers, project managers, and other stakeholders to ensure efficient execution of digital product initiatives. Foster a culture of continuous improvement by encouraging experimentation, feedback-driven iterations, and data-driven decision-making.

What you bring

Minimum of 10 years of experience in digital product management or related roles, preferably within the retail or e-commerce industry. Bachelor’s degree in computer science, engineering, business administration or a related field. Proven track record of successfully launching consumer-facing digital products at scale. Strong leadership skills with experience in managing and developing high-performing teams. Excellent strategic thinking abilities with the capacity to translate business goals into actionable plans. Deep knowledge and experience working in Agile methodologies such as Scrum or SAFe. Strong analytical skills with the ability to leverage data insights to drive decision-making. Exceptional communication and collaboration skills with the ability to influence stakeholders at all levels of the organization. Passion for creating outstanding customer experiences through innovative digital products.

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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