Avp, Strategy and Business Growth and Client

2 weeks ago

Toronto, Canada Sun Life Full time

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Sun Life Canada Retail Advice and Solutions (RAS) is a leading financial institution offering Canadians holistic advice and solutions in the insurance, wealth and health space. We are on an exciting journey to create a hybrid human and digital advice channel powered by a team of advisors and supported by a digital engagement platform. Reporting to the VP Prospr by Sun Life, the AVP, Strategy & Business Growth will lead development and activation of the Prospr business strategy and vale proposition. The leader in this role will develop, recommend and execute a coherent, forward thinking vision and direction for Prospr strategies for Marketing, Communications, Partnerships and Leads. This role will also be accountable for sales through the direct to client channel (Sun Life Go).

**_ Do you get excited about turning Strategy into action? Do you love being part of a start-up and trying something new? IF your answer is YES, then this opportunity may be the one you are looking for_**

**What will you do?**
- Strategy_
- Define the overall business strategy, business case and value proposition for the channel and keep it evergreen in response to changing market, business results and evolving client needs
- Lead market research and competitive assessment to inform Prospr’s marketing strategy and value proposition
- Ensure Prospr remains on the leading edge of innovation and opportunities as both Client and market needs continue to evolve
- Champion and foster a culture and mindset of innovation, speed to market, and continuous improvement with a focus on opportunities in the digital landscape
- In partnership with the AVP, Digital Journey, identify new digital capabilities and features necessary to create an innovative offering and deliver against the Prospr value proposition
- Create major presentations for a senior executive audience that describe Prospr’s progress and future roadmap; helping to ensure stakeholders remain engaged and aware of key business developments and opportunities
- Business Growth_
- Accountable to drive growth in the channel by developing a client acquisition and engagement strategy, tapping into traditional and non-traditional lead sources and partnerships
- Lead the partnership strategy and execution for Prospr, creating an ecosystem that adds value for clients and grows the business. This includes strategic and economic evaluation of new opportunities, concept design, piloting and scaling
- Drive a client centric focus, identifying traditional and non-traditional opportunities to increase Prospr’s market focus and expand Prospr’s relationship with internal and external partners.
- Product Pricing & Development - Accountable for the providing oversight for our pricing strategy, product research and working with the Sales leadership team to provide direction on pricing policies to support growth
- Act as liason throughout Sun Life to identify and build internal lead opportunities
- Focus on lead assignment that maximizes growth opportunities for Prospr and ensure there is strong and transparent communication with the sales force and appropriate measurement of results
- Accountable for sales performance, pricing and marketing approach of the direct to consumer channel (Sun Life Go).
- In partnership with the AVP, Digital Journey, develop best in class client experience and identify new digital capabilities and features required to support business growth
- Marketing_
- In partnership with the Client Experience Office and Canadian Marketing team, lead the development of the strategy for and execution of multi-media based marketing and communication initiatives in support of Client engagement, new product and investment so lutions, targeting new to Sun Life and existing Sun Life clients
- Develop go to market plans to supp

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