Avp, Head of Health Marketing, Cxo
3 months ago
You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
**Please note this is a 1 year contract.**
Our Canadian Marketing organization is undergoing a cultural and business transformation to a more client centric outcome focused organization. We are shifting our team and our priorities to better support business strategies and our clients as a performance driven digital first marketing team. Our evolution will involve creating stronger marketing centres of excellence combined with clearer BU aligned marketing strategy and support roles.
This role is the glue between business and marketing teams. The AVP Health Marketing has a passion for translating business objectives into proven marketing outcomes. Moving seamlessly from reviewing sales results and business strategies to connecting proven creative ideas with client impact, they deliver results that make a difference for partners and clients.
Reporting to the Canadian CMO, the AVP Health Marketing will oversee a team of 15-20 and will serve as a critical member of the Canadian Marketing leadership team. Responsible for defining the marketing strategy and business planning, evaluating, and supporting key strategic initiatives to support our BU Health strategy and business unit objectives. This leader will act as the overall marketing lead for our group benefits clients and health Business units and manage marketing agile teams and product and service marketing teams that cross our group benefits and emerging health marketing engagement initiatives.
**What will you do?**
Overseeing overall marketing strategy for our Health programs, the AVP will work closely with COE partners in marketing and the business units to build annual plans that drive business impact and create value for clients. The AVP will be responsible for helping tell the strategic story of the overall marketing function including the client impact and connecting outcomes to the marketing ROI/investments for the business units they support. This role plays a critical role in defining a full funnel marketing plan that is efficient and effective for our business partners.
This role will better connect marketing tactics and plans to impact our New Product, direct to consumer and mental health marketing, and sustainability related health initiatives. This role will be responsible for developing and supporting health client marketing programs and improving the marketing capabilities and talent for our direct to consumer and member health strategy. This role will champion our health client test and learn strategy and partner with data and digital channel teams to drive more relevant data driven interactions across the health businesses.
The AVP will also play a key role in integrating with the health business leaders and teams. They will be responsible for connecting marketing strategies that leverage and enable the Client Experience and establish profitable personalization initiatives based on client insights and analytics. The AVP will also own the overall relationship with multiple BU’s, specifically group benefits, health ecosystem team and our sponsorship teams in support of our Raptors Healthy You program. This leader will also act as a lead for our mental health marketing programs for the enterprise.
This leader will manage a large team of approximately 15-20 marketing professionals and be accountable for overall achievement of aligned BU and marketing objectives. The leader will build expertise in the vertical they lead through on-going integration with BU leaders, their team, and external partnerships. The leader will build annual KPI focused plans and have a bias for outcome driven marketing execution.
**_ Key Responsibilities:_**
- Act as the overall lead for the Health BU marketing strategy and champion of our Direct To consumer marketing efforts.
- Develop and manage annual BU marketing plan and budget for the BU units they support
- Own and manage the evolution of the Health BU engagement and agile pods within our client connect eco-system
- Coordinate the development of a compelling value proposition for Clients in the BU Verticals
- Oversee the development of an annual Business unit and integrated Health marketing plan
- Build a comprehensive understanding of Health marketing landscape to build impactful go to market initiatives.
- Work in collaboration with marketing COE owners to review or design parts of Sun Life Health’s Client acquisition co
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