Marketing Director

Found in: Whatjobs CA C2 - 2 weeks ago

Vaughan, Canada Expansion Full time

Company Overview:

Join our dynamic and innovative gaming company that's passionate about creating immersive and cutting-edge gaming experiences. We pride ourselves on a culture of creativity, collaboration, and a commitment to pushing the boundaries of gaming. If you're a highly motivated and skilled specialist passionate about the gaming industry, we want you to join our team.


Position Overview:

We are seeking a highly experienced and strategic Senior Manager, Performance Marketing with a minimum of 10 years of experience, preferably in the iGaming industry. As the Senior Manager, you will be responsible for developing and implementing performance marketing strategies across all brands. This role requires expertise in managing multi-million budgets to drive customer acquisition, revenue growth, and optimize return on investment (ROI) for our brands.

Main Responsibilities:

· Develop and implement comprehensive performance marketing strategies for all brands, focusing on customer acquisition, revenue growth, and ROI optimization.

· Oversee the planning, execution, and optimization of performance marketing campaigns across various channels, such as paid search, paid social, display advertising, and affiliate marketing, tailored to each brand.

· Lead a team of performance marketing specialists, providing guidance, mentorship, and fostering a collaborative and high-performing work environment.

· Collaborate with cross-functional teams, including brand managers, analytics, and creative teams, to align performance marketing initiatives with overall marketing and business objectives.

· Conduct in-depth market research, competitor analysis, and customer segmentation within the iGaming industry to identify target audiences and inform performance marketing strategies for brands.

· Utilize data-driven insights and analytics to monitor campaign performance, track key metrics, and identify opportunities for optimization and improvement specific to each brand.

· Optimize performance marketing campaigns through continuous testing, targeting, and creative optimization, leveraging your iGaming expertise to drive maximum ROI and conversion rates for each brand.

· Collaborate with creative teams to develop compelling ad creative, landing pages, and messaging that align with brand guidelines and resonate with the target audience of each brand.

· Manage and optimize performance marketing budgets for all brands, ensuring efficient allocation of resources and delivering measurable results within budget constraints.

· Stay up-to-date with industry trends, emerging technologies, and best practices within the iGaming space, and apply this knowledge to drive innovation and maintain a competitive edge for brands.


Requirements:

· Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.

· Minimum of 10 years of experience in performance marketing. Experience in the iGaming sector is preferred.

· Proven track record of developing and implementing successful performance marketing strategies and campaigns.

· Experience in managing and optimizing multi-million performance marketing budgets, allocating resources effectively, and demonstrating measurable ROI.

· Strong leadership skills with the ability to inspire and motivate a team, drive collaboration, and achieve business objectives.

· In-depth knowledge of performance marketing channels, platforms, and tactics, including paid search, paid social, display advertising, and affiliate marketing.

· Strong analytical mindset with the ability to interpret data, analyze trends, and generate actionable insights for continuous optimization and improvement.

· Proficiency in performance marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, and attribution modeling, specifically tailored to the iGaming industry.

· Excellent communication and interpersonal skills, with the ability to effectively communicate performance marketing strategies, collaborate cross-functionally, and build relationships with stakeholders.

· Results-oriented mindset with a proven track record of driving business growth, achieving performance targets, and delivering measurable results.

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