Digital Marketing Manager

3 weeks ago

Vaughan, Canada Valery Real Estate Inc., Brokerage Full time

Company Overview: We are a dynamic and innovative real estate company dedicated to revolutionizing the way people buy, sell, and invest in properties. Our team is committed to delivering exceptional results through cutting-edge digital marketing strategies and unparalleled customer service. We are seeking a highly skilled and motivated Digital Marketing Director to lead our digital marketing efforts and drive our brand to new heights.

Position Overview: As the Digital Marketing Director, you will be responsible for developing and executing comprehensive digital marketing campaigns to promote our properties, services, and brand. You will play a pivotal role in enhancing our online presence, engaging our target audience, and generating leads through various digital channels. The ideal candidate will have a proven track record of success in digital marketing within the real estate industry and possess exceptional creativity, strategic thinking, and leadership skills.

Key Responsibilities:

  • Develop and implement innovative digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
  • Create compelling and engaging ads across multiple digital platforms, including social media, search engines, and display networks.
  • Design and optimize digital content, including graphics, videos, and written copy, to resonate with our target audience and convey our unique value proposition.
  • Manage and analyze digital advertising campaigns to ensure optimal performance and ROI, adjusting strategies as needed to maximize results.
  • Utilize data analytics and insights to identify trends, opportunities, and areas for improvement in our digital marketing efforts.
  • Collaborate closely with cross-functional teams, including sales, design, and content, to align digital marketing initiatives with overall business objectives.
  • Stay abreast of industry trends, best practices, and emerging technologies in digital marketing, recommending new strategies and tools to maintain a competitive edge.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or related field; Master's degree preferred.
  • Minimum 5 years of experience in digital marketing, with a focus on the real estate industry.
  • Proven expertise in creating and managing digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
  • Strong proficiency in graphic design tools (e.g., Adobe Creative Suite) and video editing software (e.g., Adobe Premiere Pro).
  • Excellent communication skills, with experience creating talking head content and on-camera presence.
  • Demonstrated ability to analyze data and metrics to drive decision-making and optimize campaign performance.
  • Creative thinker with a strategic mindset and a passion for innovation and continuous improvement.
  • Leadership experience, with the ability to inspire and motivate team members to achieve shared goals.

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