Content Specialist

Overview As a contributor to the Public Relations Department, the Content Specialist is responsible for leveraging specialized expertise in content planning, development, and editing to support the delivery of outstanding Public Relations, Marketing, and Communications results that align with the strategic plan of the National Payroll Institute (“Institute”). By ensuring that content created and distributed by the Institute is well‑researched, on‑brand and engaging, this individual materially enhances the Institute’s brand recognition, reception and reputation. They are consistently collaborative and creative, working with the cross‑functional Communications & Marketing team to test and evaluate innovative new approaches, while maintaining brand consistency and directly contributing to integrated marketing campaigns. Responsibilities Develop and execute editorial content strategy across the Institute’s main content channels, including email marketing, member print publication (DIALOGUE magazine), community platform (HCM DIALOGUE), and multi‑media content such as speech writing, script development, and presentation material. Manage content calendars, oversee content production, and collaborate cross‑departmentally to ensure cohesive promotion of all products and offerings. Review and edit content for alignment with Canadian Press (CP) Style, brand consistency, and appropriate tone; editorialize payroll‑specific content to ensure clarity and accessibility. Identify and execute targeted outbound lead‑capture campaigns to key influencer audiences (HR, Accounting, Bookkeepers) and oversee paid advertising programs to reach target audiences in support of all Institute products and brand equity‑building activities. Collaborate with product teams to develop compelling promotions and direct marketing plans; work closely with Public Relations team colleagues to integrate creative approaches into PR programs and campaigns. Contribute to the development of the department’s annual operational plan and budget; report on successes and learnings using effective KPIs. Qualifications Post‑secondary education: University degree in Marketing, Public Relations, Journalism or related discipline OR relevant work experience. Minimum of 5 years of marketing, content development, public relations, corporate communications, digital marketing, social media, or related professional experience. Bilingualism (English/French) is an asset. Advanced copywriting and proofreading abilities using CP Style of writing. Advanced project management skills. Intermediate computer skills in Word, PowerPoint, Excel and various Internet and research tools. Advanced knowledge and experience in communications, including editorial expertise, publishing, program planning, media releases, research, program execution and evaluation. About the Institute For over 45 years, the National Payroll Institute has helped payroll professionals to enjoy long and rewarding careers, provided essential expertise to help businesses reduce risk and increase productivity, and worked alongside governments to shape legislation. Today, over 40,000 payroll professionals have access to our myriad of benefits of membership — including career development, top‑tier education offerings, networking events, forward‑looking research, and access to critical compliance information. The Institute has made it easier than ever for businesses to meet their payroll obligations and navigate over 200 legislative requirements. By proactively working with federal and provincial governments, payroll professionals have benefited from legislative changes that have made payroll more streamlined and efficient. The National Payroll Institute also supports Canada’s 1.3 million employers and the entire payroll profession. Payroll is essential to the long‑term health of every business, the financial wellness of workers and the strength of our economy — all of whom rely on our members to ensure timely and accurate annual payment of $1.02 trillion in wages and taxable benefits, and $400 billion in statutory remittances. Values Empower and Inspire Nurture an Inclusive Workplace Act with Integrity Benefits Group Registered Retirement Savings Plan with company match Competitive compensation packages including a performance incentive based on your contribution and the Institute’s results. 100% company‑paid Group Benefits and access to an Employee and Family Assistance (EFAP) Program/Services Continuing Education Reimbursement as part of our Professional Development program Office closure for the week of Christmas to New Year’s Personal/Wellbeing Days to support mental health Hybrid work model and Flexible Work Hours Program available We offer a safe, friendly, and supportive team environment To Apply Forward your resume and cover letter to HR Generalist at The National Payroll Institute is committed to diversity and employment equity and welcomes all applications from qualified individuals. The National Payroll Institute is an equal opportunity employer; as such, accommodations are available to applicants who may require them. Applicants requiring accommodation are encouraged to contact Laura Davey at at 416‑487‑3380 ext. 133 to discuss requirements. We would like to thank all applicants for their interest; however, only those candidates selected for interviews will be contacted. #J-18808-Ljbffr