Specialist, Content

4 days ago

Toronto, Canada Sonnet Full time

**Specialist, Content**:
Job ID : 6184
Category : Sonnet Insurance
Brand : Sonnet
Regular/Temporary : Regular
Fulltime/Parttime : Full Time
Location : Toronto, Canada

**What can you expect in this role?**
- You’ll work cross functionally with Marketing and Business Development, and within our team with Design, CRM, UX and Development, to deliver content in a variety of formats
- You’ll identify and edit high-value content to target different audiences and mediums
- You’ll perform keyword research and optimize content for search engines
- You’ll guide users through journeys with the use of clear and concise micro copy that anticipates needs, answers questions, and resolves pain points
- You’ll work with other content creators to strategize, build and maintain the blog content calendar
- You’ll review available data/reports related to our content and adapt or iterate to maximize future results
- You’ll support the Manager of Content in reporting on content KPIs to leadership
- You’ll serve as a brand ambassador by ensuring our tone and the quality of our content meets corporate brand standards

**What do you bring to the role?**
- You’re a strong copywriter and editor with the ability to be accountable for a variety of content assets
- You’re data-driven and skilled at SEO, with experience using tools to research and analyze performance (ie Google Search Console, Moz, Siteimprove, or similar)
- You enjoy writing microcopy for web and mobile products just as much as writing long-form editorial content
- You have experience working with a CMS and are a fast learner when it comes to using new platforms and software
- You’re very organized (Asana experience is an asset), resourceful, fast, and have impeccable attention to detail
- You’re experienced in presenting your work, including rationale and supporting insights to tell a story
- You have an avid interest in content and SEO, and you keep up with industry news and trends
- You’re able to translate complex information and business goals into easy to understand and effective copy, while meeting accessibility standards
- You’re customer-focused and you thrive in a team environment
- You’re effective and calm when working under pressure
- You’re always open to learning and expanding your skills
- You have a university degree or college diploma in marketing, communications, journalism, or related field and a minimum of 2-4 years of professional experience writing content
- Bilingualism is an asset

**Go ahead and expect a lot — you deserve it, and we’ve got it**:

- Hybrid work schedule for most roles
- Company share ownership program
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services

**Background checks**
This role requires successful clearance of a background check (including criminal checks and leadership references).

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