Content Marketing Specialist

**The opportunity at hand**

At Method, we create technology that powers small business growth. As we continue to grow our voice and market share, content marketing is a huge priority for us and an area that we’re excited to continue to invest heavily in.

We are looking for a Content Marketing Specialist who loves to write and is on a lifelong journey to perfect their craft. Someone who wants to create truly insightful content for our small business audience — content that increases brand awareness, influences perceptions and drives conversions. You are a creative person who loves to brainstorm and collaborate with everyone, from fellow markers to product managers and thought leaders.

This role is part of a team that’s just started to see impressive results from its SEO content engine. Join our team to have your ideas heard and actioned as you create a content strategy that positively impacts revenue and provides value to our target audience.

At Method, doing fantastic work is just as important as looking out for each other and our community. From flex hours and full benefits to our monthly Method: Gives program, we do our best to support both our employees and community.

As a marketing team, we’re keen to fail fast, learn from one another, and have (more than) a few laughs along the way.

**What we do**

Method understands that businesses are unique and so it is our vision to create a small business platform that is easily personalized for each of our customers.

Our flagship product is Method: CRM, a customer relationship management tool made specifically for small businesses who have outgrown their processes. Unlike other CRMs, the combination of Method’s deep QuickBooks sync and no-code customization engine enable businesses to achieve their optimal workflows.

You can learn more about Method and our team here

**The role**

As our next Content Marketing Specialist, you will report to the Senior Manager, Digital Communications as part of the Content team. You will work alongside a Content Writer and a Product Education Specialist who are dedicated to Method’s growth.

**Who you are**

You are a strategist with a keen SEO focus who takes ownership and leads the charge when developing editorial calendars for blogs and webinars. You think beyond just content creation — establishing a promotion strategy for each of your content initiatives and measuring key metrics along the way.

**What you’ll do**
- Create an SEO-focused blog strategy that speaks to our target audience’s pain points.
- Research the latest small business trends and challenges.
- Write, edit and optimize copy for landing pages, ads, blogs and guides.
- Connect with our customers and share their stories in case studies.
- Define our webinar editorial calendar and source thought leaders to join our sessions.
- Contribute ideas that shape our marketing strategy at large.

**What you bring**
- 2 years of experience creating SEO-focused content and developing content strategies.
- Strong knowledge of content marketing best practices.
- Experience using WordPress and Google Analytics.
- A lifelong approach to learning that keeps you ahead of the latest content marketing trends and drives you to create your own best practices.
- A results-driven focus that motivates you to produce content that’s not only enjoyable but also supports team KPIs like lead and revenue generation.
- An appreciation for the power of simplicity and an ability to make complex topics easily understood.
- A strong sense of ownership and a keen eye for details that most others would miss.
- Superb organizational skills that ensure you meet deadlines and prioritize content projects effectively.
- A growth mindset and plenty of creativity.

Bonus points if you have experience with any of the following:

- A diploma or degree in a writing-intense field of study.
- A background in B2B and or tech marketing.
- Experience using Google Search Console, Hootsuite, Elementor and Adobe Creative Suite.

**What we offer**
- Fun team collaborative environment.
- Small company experience - working for Method gives you deep insight into the inner workings of how a software company operates and brings you into the fold on key cross-functional decisions.
- Training - You will receive initial and ongoing training on Method’s products, policies and procedures as well as a quarterly professional development budget.
- Flexible work from home/hybrid policy.
- Great downtown location - Method is located right in the heart of Toronto’s vibrant ‘King West’ technology hub at the corner of Adelaide and Spadina Ave.
- Competitive salary.
- Health care and dental plan.
- Company and team social events.

**COVID-19 Considerations**

We are currently working remotely during the pandemic, but for individuals who prefer to be working from the office, our office is open for them on any given day. Once it is safe to do so, we will implement a flexible hybrid schedule where emplo