Content Specialist

**Division**: Content

**Department**: Creative

**Reports to**: SVP Creative

**Location**: Toronto, Ontario

**Status**: Full-Time

Meet SJC. We create, publish and print best-in-class content. As Canada’s largest privately owned communications company, we partner with our clients to provide marketing solutions that inform, inspire and empower audiences across every platform. Owner and publisher of Canada’s most iconic portfolio of media brands (_Toronto Life, Chatelaine_ and _Maclean’s_ to name a few), we provide incredible reach to an influential audience. SJC has been recognized as one of Canada’s Best Managed Companies for the last 18 years.

Are you ready to join a forward-thinking, creative and collaborative team? Then come join us at SJC Content in the role of Content Specialist.

**You instinctively know how to reach the right audience, at the right time. You do this by thinking strategically and executing creatively. Your passion for great storytelling, whether it’s online, in print or in store, is driven by an insatiable curiosity about all things new and on-trend.**

As a Content Specialist, you are a fearless idea generator and hybrid storyteller. You understand how branding affects the strategy behind the message and communication - from product and brand development to marketing, promotion and signage. Your insight and creativity enable you to strategize, plan and craft compelling content that resonates with your audience, develops authentic relationships with consumers, creates brand advocates and builds communities.

**Essential Responsibilities**:

- Work closely with the client to understand their objectives, business and industry (food/retail experience is ideal)
- Leverage analytics to build marketing strategies, drive traffic and increase/retain customer engagement
- Track KPIs and measure success of marketing initiatives by using reporting and analytics
- Build and manage cross-platform content and social calendars that are forward-thinking and in-line with current and future trends
- Take ownership of marketing/creative briefs and answer them to the highest standard
- Demonstrate a clear understanding of project objectives and devise creative solutions to achieve them
- Provide editorial, creative and technical support to team members
- Collaborate with creative and social media teams to brainstorm and share ideas in a respectful and supportive way
- Develop and write original creative content stories, from supers to long-form editorial copy, for products, recipes, events, online, social, digital video, print, etc.,
- Resolve problems independently, consulting with the client and/or Creative Lead

**Education & Qualifications**:

- University degree/College diploma in copywriting or marketing communications, or equivalent industry experience
- 5+ years copywriting experience within the food, grocery and/or nutrition industry
- Experience with strategizing integrated marketing campaigns, content strategy and development
- Self-starter with an entrepreneurial spirit who constantly explores the latest marketing and socio-cultural trends
- Passion for storytelling and the ability to express ideas through words and help brands convey their message
- Adept at keyword placement SEO best practices
- Experience with social media management
- Excellent professional interpersonal and communication (oral and written) skills and astute with e-communication
- Extremely detail-oriented, accurate, efficient, organized and quality-focused
- Superior time-management skills with the ability to multi-task and prioritize work according to deadlines
- Willingness to see projects through to the end and able to work longer days or weekends when required

**SJC Values**
- ** Amaze our customers**: We put our customers’ evolving needs at the heart of the business and inspire through our ideas, quality and service.
- ** Be relentlessly curious**: We take the initiative to learn, try new things and brainstorm the next big idea.
- ** Respect every individual as equal**: We value diversity as the means to creativity and cultivate a collaborative environment where everyone belongs.
- ** Innovate and adapt with urgency**: Forward-thinking and flexible, we react quickly and boldly to change.

**SJC Perks**
- Health and Dental Benefits
- Employee & Family Assistance Program (EFAP) and online health & wellness resources with Homewood Health
- Scholarship program for employees’ children
- Exclusive employee magazine subscription rates
- 1-year complimentary _Toronto Life_ Insider membership
- Discounted annual GoodLife membership
- Perkopolis Perk Program and employee pricing at major retailers

**Accommodations at SJC**
- SJC is an equal opportunity employer. SJC is committed to inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please advise the Human Resources department if any accommodations are needed to ensure you have acce