Content Specialist

Purpose Unlimited is an independent financial services company with an unrelenting focus on customer-centric innovation, delivered through technology-driven solutions. Led by entrepreneur Som Seif, the company is developing a diversified product platform aimed at addressing historically underserved segments of the market. Purpose Unlimited’s businesses include Purpose Investments, Advisor Solutions by Purpose, and Driven.
Role Summary
We are looking for an experienced Content Specialist to produce high-quality, engaging content for our wealth businesses across multiple channels, including website copy, blog posts, thought leadership, press releases, newsletters, and social media content.
Who are we looking for?
- 3-5 years of experience in a content marketing, editorial, or communications role.
- A background in the financial services industry, specifically the wealth management sector, is a plus.
- A strong writing portfolio that shows the ability to switch from long-form to short-form, web copy to press releases, written content to video, and advertisements to blog posts with ease.
- Experience creating content for TikTok, Instagram, and YouTube.
- A person with a goal-oriented, get-things-done attitude who lives for the challenge of simplifying complex ideas in an engaging, succinct, and distinctive manner.
- Solid project management skills and the ability to juggle multiple priorities with tight deadlines.
- A collaborator who enjoys working cross-functionally with designers, developers, compliance, product managers, and portfolio managers.

Bonus
- Experience working with video content—writing scripts, editing footage, and managing the development process from conception to release.
- The Canadian Securities Course is an asset.

**Responsibilities**:

- Content Strategy Development: Create and execute a comprehensive content strategy that aligns with our wealth arm’s client engagement goals to enhance client experience and loyalty.
- Client Engagement Initiatives: Design and implement initiatives that foster meaningful communication and connection with clients, ensuring timely and relevant content delivery.
- Cross-Functional Collaboration: Work closely with partners across marketing, sales, and other teams to ensure content aligns with overall business objectives and brand voice.
- Content Creation & Management: Oversee the development of high-quality content, including articles, newsletters, webinars, and digital resources, that educate and engage clients.
- Performance Monitoring: Working with the performance marketing team, establish metrics to evaluate content effectiveness, client engagement, and satisfaction, using data to refine our deployment strategies continuously.

Why should you join us?
- We are one of Canada's Top Small & Medium Employers' 2023, 2024 & 2025. Three times in a row
- We believe in innovation and a vibrant culture - work for an innovative, people-first, financial services firm that values entrepreneurialism.
- We believe in a flexible work structure - A flexible hybrid work model that empowers you to do your best work whether at home or in the office.
- We care about your rewards - Competitive compensation, including an equity program.
- We care about your health - comprehensive group health and dental benefits and life insurance at little to no cost to you. We also offer a Lifestyle Spending Account for all your wellness needs.
- We care about your quality of life - flexible paid time-off policy with unlimited vacation days, and flexible sick and mental health days.
- We care about your family - Paid parental leave for eligible employees with a top-up.
- We care about your future - Generous Group RRSP matching and an optional TFSA program.
- We care about your development - We offer training opportunities and tuition support year-round.

We thank all applicants for their interest; however, only those selected for interviews will be contacted.
Our work philosophy is a hybrid model allowing for flexibility and collaboration.