Head of Growth Marketing

4 weeks ago

Canada Opencare Inc. Full time

Location: At Opencare, we are a remote first organization and we are open to applicants across Canada and the US.

Before you read any further: Our strength at Opencare relies on the diversity of perspective that we work hard to craft on our team. We are all solving the same set of problems from our own unique lenses, and this is fundamental to our success as a business.

Experience means something different to each of us and your unique combination of skills, passions and experiences are what makes you a valuable asset to our team. If the role below is of interest to you, please consider applying

Opencare’s Mission:

To reinvent how dentists run their practices, so they can focus on what matters most: providing exceptional patient care.

Running a dental practice is becoming more and more complicated every year. At Opencare, we believe that dentists should be focused on delivering world class patient experiences and care, not worrying about where their next patient is going to come from. Opencare is making that a reality by conveniently enabling patients to find a new dentist that perfectly matches their needs, and seamlessly book and visit them for the first time.

We live our most important life moments through our mouths, from laughing with friends to eating our favorite meal to kissing our loved ones goodnight. Despite that, most people avoid seeing a dentist and prioritizing their oral wellness. We are changing that.

Our Growth Team Vision:

We are building a world where seeing their dentist is a part of everyone's overall wellness routine that they embrace. In order for Opencare to truly impact a change in people’s perceptions around dentistry, we need to communicate this vision in a compelling and persuasive way, and allow Opencare to reach as many patients as possible.

How will you help us get there:

As our CMO at Opencare, you’ll be leading a team and working closely with the CEO and executive team to help us expand our business by 2x year-over-year, and further establish ourselves as the market leader for helping patients find high-quality new dentists. Opencare works on a city-based model, so growth is driven by both expanding depth to reach new patients in existing cities, and by rolling out playbooks into new cities.

Your primary role will be to:
  • Drive our B2C growth strategy to grow the volume of patients that book through Opencare each month and grow our company revenue and profit
  • Grow our current marketing channels with strong unit economics by investing in our execution, experimentation processes, content, creative and team
  • Collaborate with leaders on the product and B2B side of the business to plan and deliver strategic platform growth based on marketplace dynamics
  • Deliver impactful, high-converting creative and messaging into the market that aligns with our brand and mission
  • Leverage CRO to increase conversion across our platform
  • Expand and develop new channels to reach patients
  • Leverage our analytics infrastructure and further develop our reporting architecture to ensure our marketing mix is highly profitable and scaling
  • Coach, mentor, and build your team of top performing channel owners
What you'll need to succeed in this role:
  • 2+ years in a B2C SVP/CMO of Marketing role at an early-stage DTC/B2C company
  • 5+ years experience in performance and lifecycle marketing, with depth in paid social, SEM, and referrals
  • Proven track record of delivering rapid revenue growth with tight CPA goals
  • Experience developing new core messages and overseeing highly converting creative production
  • Experience successfully launching new scalable marketing channels
  • Passion for building teams, coaching, and mentoring high performers
  • Very strong analytical skills, and ability to use analytics tools (e.g. Looker, Heap, GA4) to inform insights and strategy, including channel attribution
  • Demonstrated ability to incorporate brand and conversion performance to deliver a well-rounded customer experience
  • Strong ability to communicate and influence across all levels, from executives to individual contributors
Bonus points if you have:
  • Experience in the health or wellness industry
  • Hands-on SEO experience
  • An entrepreneurial background
  • Experience working with digital affiliate marketing and creators/influencers

At Opencare, we are dedicated to building a diverse and inclusive workforce. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, or any other characteristic protected by law. We believe that diversity makes us stronger and more innovative, and we welcome applicants from all backgrounds to apply. If you require assistance or accommodation during the hiring process, please inform your Talent Partner.

#J-18808-Ljbffr

  • Head of Growth Marketing

    3 weeks ago

    , , Canada Host Papa Inc Full time

    Position Summary: With team members and customers in 39 countries around the globe, HostPapa is currently one of the fastest-growing web hosting companies with a wide range of products available. At its core, we provide individuals and small and medium-sized businesses with access to valuable tools and services critical to their online success,...

  • Head of Growth

    2 weeks ago

    Canada Resemble Full time

    Supademo is growing quickly. Join us as our Head of Growth Having grown over 5x YoY, Supademo is on a mission to help one million businesses grow, educate, and enable their customers with better product demos . And our first product is the fastest way to create beautiful interactive product demos - powered by AI. We're backed by top investors and...

  • Head of Growth

    2 weeks ago

    Canada Webisoft Full time

    Webisoft is looking for an experienced, self-driven and versatile growth marketing specialist to join our software development team and venture studio as Head of Growth. This is a mostly remote position but locals to Montreal are welcome to come work at the office at any time ;)ResponsibilitiesDevelop and execute comprehensive growth strategies to drive user...

  • Head of Growth

    2 weeks ago

    Canada Webisoft Full time

    Webisoft is looking for an experienced, self-driven and versatile growth marketing specialist to join our software development team and venture studio as Head of Growth. This is a mostly remote position but locals to Montreal are welcome to come work at the office at any time ;)ResponsibilitiesDevelop and execute comprehensive growth strategies to drive user...

  • Head of Growth

    1 week ago

    Canada Webisoft Full time

    Webisoft is looking for an experienced, self-driven and versatile growth marketing specialist to join our software development team and venture studio as Head of Growth. This is a mostly remote position but locals to Montreal are welcome to come work at the office at any time ;)ResponsibilitiesDevelop and execute comprehensive growth strategies to drive user...

  • Head of Growth

    1 week ago

    Canada Webisoft Full time

    Webisoft is looking for an experienced, self-driven and versatile growth marketing specialist to join our software development team and venture studio as Head of Growth. This is a mostly remote position but locals to Montreal are welcome to come work at the office at any time ;)ResponsibilitiesDevelop and execute comprehensive growth strategies to drive user...

  • Head of Growth

    2 weeks ago

    Canada Webisoft Full time

    Webisoft is looking for an experienced, self-driven and versatile growth marketing specialist to join our software development team and venture studio as Head of Growth. This is a mostly remote position but locals to Montreal are welcome to come work at the office at any time ;) Responsibilities Develop and execute comprehensive growth strategies to drive...

  • Head of Growth

    2 weeks ago

    Canada Webisoft Full time

    Webisoft is looking for an experienced, self-driven and versatile growth marketing specialist to join our software development team and venture studio as Head of Growth. This is a mostly remote position but locals to Montreal are welcome to come work at the office at any time ;)ResponsibilitiesDevelop and execute comprehensive growth strategies to drive user...

  • Head of Growth

    2 weeks ago

    Canada Webisoft Full time

    Webisoft is looking for an experienced, self-driven and versatile growth marketing specialist to join our software development team and venture studio as Head of Growth. This is a mostly remote position but locals to Montreal are welcome to come work at the office at any time ;)ResponsibilitiesDevelop and execute comprehensive growth strategies to drive user...

  • Head of Growth

    2 weeks ago

    Canada Dapper Labs Full time

    Flow is a layer one blockchain designed from the ground up as a platform for a new generation of Web 3 apps, games, and the digital assets that power them. Flow is home today to millions of users and apps from top tier creators including Genies, Cryptoys, Doodles, and Dapper Labs (NBA, NFL, Disney) as well as industry leaders such as Mattel (Barbie, Hot...

  • Head of Growth

    2 weeks ago

    Canada Dapper Labs Full time

    Flow is a layer one blockchain designed from the ground up as a platform for a new generation of Web 3 apps, games, and the digital assets that power them. Flow is home today to millions of users and apps from top tier creators including Genies, Cryptoys, Doodles, and Dapper Labs (NBA, NFL, Disney) as well as industry leaders such as Mattel (Barbie, Hot...

  • Growth Marketing Manager

    2 weeks ago

    Canada Mercury Full time $236,900 - $278,600

    SF, NY, Portland, or remote in US/Canada Full-time In 1923, Claude Hopkins published Scientific Advertising which many say has the first descriptions of A/B testing and using coupons for attribution. If that weren't enough of a claim to fame, Hopkins is also credited with popularizing tooth brushing, after a very successful campaign with Pepsodent. Fast...

  • Head of Marketing

    1 month ago

    , , Canada Energent Media LLC Full time

    Join our small, fiery team on a mission to usher in the Bitcoin golden age. About Shakepay Shakepay is reimagining financial services to give every Canadian their fair shake, by making it bitcoin-friendly, secure, and rewarding. When Shakepay launched in 2015, it quickly became one of Canada’s fastest-growing financial institutions. Backed by top venture...

  • Head of Marketing

    3 weeks ago

    , , Canada Energent Media LLC Full time

    Join our small, fiery team on a mission to usher in the Bitcoin golden age. About Shakepay Shakepay is reimagining financial services to give every Canadian their fair shake, by making it bitcoin-friendly, secure, and rewarding. When Shakepay launched in 2015, it quickly became one of Canada’s fastest-growing financial institutions. Backed by top venture...

  • Head of marketing

    1 week ago

    Canada Vantage (Vantage Analytics, Inc.) Full time

    Vantage is an emerging SaaS software company that specializes in providing cutting-edge media solutions for enterprise retailers. We empower businesses to optimize their marketing strategies, enhance customer engagement, and drive growth. With a commitment to innovation and excellence, Vantage is poised to revolutionize the retail industry. Vantage is...

  • Head of marketing

    2 weeks ago

    Canada Crypto Recruit Full time $2

    Chief Marketing Officer - Huge Opportunity and Salary - Remote - CAD Join to apply for the Chief Marketing Officer - Huge Opportunity and Salary - Remote - CAD role at CryptoRecruit Chief Marketing Officer - Huge Opportunity and Salary - Remote - CAD Join to apply for the Chief Marketing Officer - Huge Opportunity and Salary - Remote - CAD role at...

  • Head of Marketing

    2 weeks ago

    Canada Denvr Dataworks Full time

    About Us Denvr Dataworks is an Alberta-based company focusing on delivering High Performance Cloud Services. At Denvr Dataworks, we aim to empower businesses and developers with cutting-edge computing resources, customized AI software, and unwavering support to turn concepts into reality.About the Role We are in search of a Head of Marketing to spearhead our...

  • Director / Head of Marketing

    1 week ago

    Canada Vantage (Vantage Analytics, Inc.) Full time

    Vantage is an emerging SaaS software company that specializes in providing cutting-edge media solutions for enterprise retailers. We empower businesses to optimize their marketing strategies, enhance customer engagement, and drive growth. With a commitment to innovation and excellence, Vantage is poised to revolutionize the retail industry. Vantage is...

  • Head of Marketing

    4 days ago

    , , Canada Castle Employment Full time

    Incredible opportunity for an experienced Head of Marketing to join a unique, award-winning charity and tourist attraction based in North Yorkshire. You’ll be leading a small but mighty marketing and customer service team, working across marketing, PR and commercial, joining at an exciting time as they roll out a new brand identity and look ahead to a...

  • Head of Marketing

    4 weeks ago

    Canada Denvr Dataworks Full time

    About Us Denvr Dataworks is an Alberta-based company that delivers High Performance Cloud Services (HPCaaS/PaaS/SaaS). At Denvr Dataworks, we are passionate about empowering businesses and developers with high-performance computing resources, bespoke AI software, and the support needed to transform ideas into reality. Joining the Denvr Dataworks team means...