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Growth Marketing Manager
3 months ago
Full-time
In 1923, Claude Hopkins published Scientific Advertising which many say has the first descriptions of A/B testing and using coupons for attribution.
If that weren't enough of a claim to fame, Hopkins is also credited with popularizing tooth brushing, after a very successful campaign with Pepsodent.
Fast forward 101 years, and Mercury is looking for a Head of Growth Marketing to apply the same mix of rigorous thinking and innovation to Mercury's growth strategy.
We are changing how startups bank * and in 2023, we grew transaction volume by 90% to $95B total.As our Head of Growth Marketing, you will be responsible for building upon our successful self-serve (PLG) acquisition motion, and adding in a sales-led motion as we start to acquire larger, later stage customers.
You will lead a talented team of marketers, and work hand in hand with sales and product to hit pipeline and revenue goals, bringing Mercury's bank accounts and financial products to more and more companies around the world.
Build out a sales-led acquisition strategy, to complement our self-serve/PLG motion that is working quite well, and manage both pieces in order to hit sign-up and qualified lead goals, as well as product upsell goalsSet the strategy across all areas of growth marketing (paid, demand gen, marketing ops/martech, lifecycle/email, website optimization), with the ability to be hands on particularly in demand gen and marketing ops
Be extremely data driven be an expert at defining, setting, and reporting on full-funnel KPIs (working with a data science team)
Be a critical voice of marketing leadership; understanding how to hit revenue goals while staying true to the brand and putting the customer first
10+ years of experience in growth marketing, with at least 5+ years hiring and developing people
~ You've worked at a B2B startup, preferably a SaaS company, and ideally have been there as they built out a sales-led growth motion to complement a self-serve motion
~ Breadth in all areas of growth marketing , with deep expertise in demand gen, website management & conversion rate optimization, and marketing ops and analytics
~ Proficiency in full-stack of marketing tools : Marketo, Salesforce, Dato (CMS), Rockerbox (MTA), Segment
~ You understand the importance of testing and scaling what works, and can prioritize tests and find ways to get them out quickly.
Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry.
Canadian employees (any location): CAD 236, ,600*We're a fast-paced, close-knit unit that collaborates often and pivots without ego. Besides sick tweets, we also love pets, reality TV, and philosophy deep chats.
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