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Market Development Manager
2 months ago
About the Company:
Adecco is actively seeking dynamic and results-driven Market Development Manager for our client, a leader in the consumer goods industry, to drive growth within the Asian channel. Located in Vancouver, BC, this full-time position offers a competitive salary of $90,000 per annum.
About the Role:
The successful candidate will be responsible for developing and executing strategic marketing plans, analyzing market opportunities, and supporting sales initiatives to enhance market share and profitability.
Responsibilities:
- Develop and execute comprehensive marketing plans and promotional programs to ensure sales growth, gain market share, and enhance profitability.
- Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize competitive impacts.
- Assist in the planning and implementation of advertising and promotional activities across various channels, including print, direct mail, and online platforms.
- Coordinate promotional activities with distributors and the sales team, ensuring alignment with marketing objectives.
- Manage promotional budgets and processes, including credit notes and payments.
- Develop pricing strategies that reflect market conditions and company goals.
- Oversee trade shows and distributor events, managing logistics, sales materials, and product demonstrations.
- Analyze research data from various sources, including AC Nielsen, and provide insights to inform strategy.
- Support the sales team with presentations, sell sheets, in-store demonstrations, and point-of-purchase materials.
- Monitor and report on competitor activities and market reactions to advertising and merchandising efforts.
- Manage purchase orders, track budgets, and oversee the NPD process, ensuring timely execution of new products and initiatives.
- Lead a Channel Marketing Assistant, guiding them in their tasks related to new product development and customer service.
- Perform other ad hoc duties as assigned.
Qualifications:
- Legal eligibility to work and reside in Canada.
- Bachelor’s degree in Marketing or a related field; MBA preferred.
- Minimum of five years of experience in marketing, preferably within the consumer goods sector.
- Proficient in new product processes, packaging design, marketing research, and trade promotions.
- Strong communication and analytical skills, with the ability to work independently and collaboratively.
- Fluency in written and spoken Chinese is required.
- Proficient in Microsoft Office Suite, multimedia graphic design tools, and SAP experience is a plus.
Pay range and compensation package:
Pay Rate: $90k/year. Location: Vancouver, BC Job type: Permanent | Full-time
Equal Opportunity Statement:
Don’t miss out on this Market Development Manager position in Vancouver, BC. Apply now and our dynamic team of recruiters will reach out if you qualify for this role.
