Senior Product Marketing Manager
4 weeks ago
As the Senior Product Marketing Manager at ZayZoon, you will be instrumental in helping to build a new product marketing function. We are in the early stages of building a high-value/high-delivery product marketing team to serve business demand with full coverage across product pods, sales, success, and marketing. Our team will work across several specializations including positioning, messaging, segmentation, enablement, launch strategy, etc, and we will effectively combine market, customer, and competitive research to build, advise, and enable on effective go-to-market strategies that drive product roadmap (adoption) and business goals (revenue, retention).
Key Responsibilities- This role will be focused, first and foremost, on our Partner and Employer personas:
- owning progressive internal knowledge of these personas and segments
- providing enablement to teams and pods that work with these segments
- launching products that are built for these segments
- You will work 1:1 with our Product Management, UX, and Engineering teams in order to:
- advocate for customer value during research, discovery, and pre-delivery
- enable teams org-wide on new feature and product releases (or versions)
- launch new features and products in order to drive usage and adoption.
- Work within product to ensure messaging, terminology, and taxonomy alignment across pods and teams (from first-touch attribution all the way to user experience)
- Own your go-to-market process end-to-end, including research, launch strategy, messaging, sales and success enablement, and more - with a strong sense of ownership around usage, adoption, and revenue targets. Share responsibility with Product Management in order to validate net new products and features, working in stages toward PMF or GA
- Work closely with our sales and success teams in order to drive ACV and conversion rates that meet quarterly targets through proactive sales enablement and ongoing sales enablement optimization
- Responsible for messaging and positioning for their attributed products and personas, ensuring that all marketing, sales, and lifecycle communications to both market and customer are effective and consistent
- Be a natural storyteller, developing both internal and external narratives to ensure that we are bringing both our teams and our market along with us as we build and deliver exceptional solutions
- Contribute to the processes, frameworks, and internal working norms of the product marketing department, becoming a key player in building a strong, high-value departmental presence within the business
- 5+ years in progressive product marketing roles (or equivalent product management, user research, or digital marketing roles)
- 2-3+ years of B2B sales and partner enablement experience
- Strong communication and presentation skills
- Ability to effectively context switch between personas, products, and markets
- Certification or 2+ years of significant experience related to user and/or market research is a plus
- Experience in fintech (payroll, payments, banking, etc) is a plus
ANYTHING ELSE YOU MIGHT NEED TO KNOW
Candidates must be located in North America to be considered.
We are organized as a remote team, as such we are looking for candidates who can work effectively remotely. You must have access to a secure high speed internet connection and a secure workspace to ensure security of private information. This role is available on a permanently remote basis.
Please note that a final step in our hiring process is for candidates to arrange personal reference calls with former managers and others we may choose and undergo a criminal record check along with a basic security clearance due to the nature of our business.
We wish to thank all qualified applicants for their interest in joining our team
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