Lead, Product Marketing

4 weeks ago

Canada Shopify Full time
About the role

Millions of merchants rely on Shopify's checkout being the highest converting, most reliable and fastest way to make purchases. All the while they want the flexibility and customizability to operationalize their unique business needs.

In addition, billions of dollars of GMV is processed through draft orders and deferred payments each year on Shopify, making these tools some of the most widely used among merchants.

We are looking to hire a Product Marketing Lead that will be responsible for crafting and telling the story of the world's best checkout along with draft orders and deferred payments. They will closely collaborate with product, product marketing, and marketing communications teams to establish distinct audience segments, shape our strategic narrative, craft messaging, launch products, and enhance awareness and engagement with merchants, partners and developers.

The ideal candidate will have a deep understanding of market research techniques, excellent storytelling skills, and proven product marketing experience, preferably with a technical product. This person will be a creative, collaborative leader who brings energy and insight to deliver high-impact marketing strategies and narratives that deliver measurable results to the business.

This will require you to:

  • Take ownership of creating successful campaigns for Checkout, Drafts, and Deferred Payment features, while actively collaborating with product teams to drive successful product launches, from go-to-market planning to execution.
  • Craft and own the cohesive narratives used by marketing, sales, and technical teams to communicate the value of Shopify's Checkout, Draft orders, and Deferred Payments
  • Work collaboratively with cross-functional PMMs to ship supporting features that work seamlessly with Checkout, Draft Orders, and Deferred Payments (i.e. Bundles, Shop Pay, Deliver)
  • Work with international teams to understand country-specific needs, feedback, and trends to inform positioning, messaging, and go to market approach
  • Take on the role of Editions champion for Checkout, Draft Orders, and Deferred Payments ensuring messaging, content, and supporting assets tell a cohesive story for each audience and surface
  • Produce compelling storytelling content, such as case studies, webinars, and blog posts, showcasing the experiences and success stories of merchants, developers, and partners, while highlighting the impact of our product
  • Collaborate with marketing channel owners to implement campaigns that enhance engagement and awareness within the merchant, developer and partner communities
  • Conduct research on target audiences, including their needs, motivations, market trends, and competitive offerings, to inform segmentation, narrative development, and go-to-market strategy
  • Leverage your understanding of our varied audiences, the technical details of Checkout, Drafts, and Deferred payments, our product roadmap and strategy, as well as market trends to play a key role in shaping the vision for future marketing campaigns and guiding the direction of product releases
Qualifications
  • Experience with merchant and developer audiences; the ability to talk with audiences at their level of expertise and understand their needs and motivations
  • You excel in the product marketing craft, such as positioning, messaging, go-to-market
  • Experience driving research, narrative development, and go-to-market strategy
  • You can synthesize complex product strategies into compelling, well-written narratives and actionable messaging for multiple audiences, and you understand how those narratives might come to life in different marketing channels (web, social, email, blogs, etc)
  • Proven experience developing customer-facing messaging and content and leading successful product launches
  • Ability to create strong partnerships with product, marketing, developers, and commercial teams
  • Experience managing senior stakeholder relationships
  • Experience adapting product narratives and messaging to multiple regions, globally
  • Excellent written and verbal communications skills
  • You are an intellectually curious self-starter who is not afraid to ask questions and use answers to bring clarity and direction to your greater team
  • Ability to thrive in chaos and make decisions quickly
  • You have 6+ years of experience in product marketing, marketing, or product management in technology companies.

It would be a bonus if you have

  • Previous experience with commerce platforms
  • Previous experience in a B2B, product-led SaaS organization

Interested? Hit apply and let us know why you'd be a great match for the role

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify's commitments to our communities, and our planet.

All your information will be kept confidential according to EEO guidelines.

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