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Head of SEO

3 months ago

Old Toronto, Canada Directive Consulting Full time

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

The Head of SEO & Content is a pivotal leadership role responsible for spearheading one of the agency's key operational divisions, driving client growth and retention, innovating products, nurturing team development, and demonstrating thought leadership.

Role and Responsibilities:

  • Team Stewardship: Directors are directly responsible for building department culture and motivating their team of Associate Directors to exceed client goals, deliver an exceptional client experience, and develop and grow their teams and partnerships.

  • Product Evolution and Content Marketing Expansion: Drive cutting edge solutions and a culture centered around innovation by staying ahead of industry trends and strategies. SEO is changing; this leader should have a clear POV into how Content Marketing and SEO complement one another and lead our current business unit into the future. This includes expansion into SGE solutions for organic visibility and other AI-integrations in both the product and delivery.(When trends in the market, across several current clients or our sales process we must ensure we are not simply sitting on this information but that we’re evaluating our offering and our internal skill sets to provide the evolved offering to meet our client’s goals and needs.Examples include: Our sales teams reports that they’ve received 0 inquiries for technical SEO however on the last 8 out of 10 calls prospects have been asking for written content support we must ensure that we are pivoting our offering to meet these requests We’re seeing trends internally regarding search channels, not being able to drive the lead volume they used to, we must ensure we are driving strategies and offerings around my dynamic paid channels such as Programmatic that don’t have definition behind them yet.)

  • Operational Excellence: Ability to design new processes and improve service delivery. Examples include SLAs for managing freelance writer network, reporting delivery etc.

  • Strategic Excellence: Never settle for the status quo. Directors are responsible for improving and approving strategic roadmaps at the beginning of the relationship via project phase, as well as during quarterly and annual reviews and strategy optimizations points (as discussed in 1x1’s), across our partnerships that result in clients exceeding their goals and becoming long term referral partners. - For further clarification, strategy optimization points include not only ABRs and QBRs, but also moments when our current strategy is not hitting our NSMs. This would by definition call for a change in strategy in order to achieve our goals.

  • Business Expansion: Directors act as a pivotal role in pitching new business by supporting sales during the proposal phase and expanding existing partnerships through technical and strategic expertise.

  • P&L: As the CEO of your department, Directors must oversee department budget, including software + staffing and resource requirements to maintain healthy gross margins, utilization rates, and MRR per consultant.

Goals:

  • Contract Renewal Rate: 65%

  • Achieving Gross Margin Targets: 55%

  • Proposals held goals for new business and portfolio growth

What you Offer:

  • Extensive Experience: 8-10 years of proven success in leading Content or SEO departments

  • Agency Experience: Have worked with Enterprise clients in an agency setting

  • Innovative Mindset: Ability to drive cutting-edge solutions and foster a culture of innovation, staying ahead of the curve in SEO and content marketing integration. Must have a strong POV on SGE, AI and other innovations in the space

  • Strategic Vision: Proven track record of developing and executing strategic roadmaps that exceed client goals and drive long-term partnerships, with a keen eye for market trends and client needs

  • Business Acumen: Experience in supporting sales efforts, pitching new business, and expanding existing partnerships

  • Leadership Skills: Strong leadership capabilities, including team-building, motivation, and mentorship to cultivate a high-performing department culture

  • Analytical Proficiency: Proficiency in analyzing data to inform decision-making, drive strategy optimizations, and ensure continuous improvement in client performance.

  • Financial Management: Demonstrated ability to oversee department budgets, manage resources effectively, and maintain healthy gross margins and profitability

  • Client-Centric Focus: Commitment to delivering exceptional client experiences, exceeding contract renewal rates, and driving portfolio growth through client satisfaction and referrals

  • Adaptability and Agility: Ability to pivot strategies and offerings based on market trends, client feedback, and internal insights to meet evolving client needs and maximize business opportunities

  • Communication Skills: Excellent communication and presentation skills, with the ability to articulate complex concepts and strategies to clients, team members, and stakeholders.

What We Offer

We have a set living wage at Directive

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure, which scales in total amount over time

Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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