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SEO Manager

2 months ago


Toronto, Ontario, Canada Equinix Full time

About Equinix

Equinix is a leading digital infrastructure company, operating over 250 data centers across the globe. We provide a trusted platform for digital leaders to bring together and interconnect foundational infrastructure at software speed.

Our Mission

We enable organizations to access all the right places, partners, and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences, and multiply their value, while supporting their sustainability goals.

About the Role

The SEO Manager is a new functional expert role within the Digital Marketing Department, which oversees global marketing website production, digital analytics, web content, and paid media. This role requires a minimum of 3-5 years of experience in SEO/Organic Search Engine optimization and website performance management.

Key Responsibilities

  • In-depth Knowledge of SEO
    • Develop and implement SEO strategies that improve organic search rankings and increase website traffic.
    • Stay updated with the latest trends and best practices in SEO.
  • Analytical Skills
    • Understand the value of research and reporting in SEO.
    • Analyze data, identify trends, assess competitive metrics, and make data-driven decisions to optimize website performance.
  • Technical Expertise
    • Have a solid understanding of technical SEO aspects, including website speed optimization, spider usability factors, and code optimization best practices.
    • Work closely with site developers to explain the value of updates and help implement technical SEO recommendations.
  • Content Optimization
    • Enhance and optimize website content for search engines.
    • Conduct keyword research, create SEO-friendly content, optimize meta tags, headings, and alt tags.
  • Link Building
    • Develop and execute effective link building campaigns both onsite and offsite.
  • Communication and Collaboration
    • Effectively communicate strategies, recommendations to developers, content leaders, and site product owners.
    • Collaborate with content creators, developers, producers, and digital marketing teams to gain alignment for SEO efforts.
  • Project Management
    • Manage multiple SEO projects simultaneously.
    • Scale effectively for large sites, using large data sets and keyword sets.
  • Continuous Learning
    • Stay updated with the latest SEO trends, algorithm updates, and industry developments.
    • Champion the benefits of strategic site optimization and the value of organic traffic.

Qualifications

  • 5+ years of experience in related digital marketing, site development/UX, and analytics.
  • Bachelor's degree minimum.