Marketing Science Supervisor
4 weeks ago
The Supervisor, Marketing Science is a leader within the department, a mentor to a data analyst, brand strategists, media assistants, and key clients. A subject matter expert with strong experience across media performance, including paid, owned, and earned platforms.
The Supervisor, Marketing Science is a seasoned professional, managing multiple stakeholders, accountable for delivery, quality and client value/satisfaction on a range of deliverables, overseeing and setting measurement strategy in go-to-market strategies, driving the scoping new business engagements and service offerings from a functional requirements perspective, presenting directly to clients with a deep understanding of their businesses and challenges, and speaking from a position of authority on questions across the media and business intelligence landscape.
What your day would look like:
- Set strategic direction across clients/verticals
- Guide, review, and govern key client deliverables
- Must have the demonstrated ability to develop the strategic vision for client’s data strategy that aligns with company strategy
- Understand best practices in data visualization
- Identify key performance and diagnostic indicators
- Identify brand, audience and campaign insights
- Create and manage metrics framework
- Partner team leaders and clients to determine their strategic business drivers, current and future business objectives. Diagnose and determine competencies and performance required in order to implement solutions.
- Oversee Jr. analyst work streams
Desired Attributes:
- Experience with delivering and operationalizing measurement solutions for clients
- Very Strong written and verbal communication skills
- Strong understanding of the media environment, particularly in regards to planning, strategy and implementation. Should also be familiar with major players on the vendor side.
- Expertise and knowledge of the full spectrum of analytic capabilities, from measurement, to modeling and segmentation, testing, marketing mix and 1:1 attribution
- Familiarity with as many as possible of the below data sources or types
- Facebook Insights; Twitter Insights ; Radian6 or other social listening platform; YouTube Insights; Site Side Analytics (Omniture, Google Analytics, Web Trends, etc.); Display (DFA, DoubleClick, MediaMind, etc.); Search (Kenshoo, Google Adwords, etc.); Traditional Media (TV, Magazine, Radio, etc.); Competitive Intelligence; Brand Intelligence Data (YouGov, Net Promoter Score, Vizu, Millward Brown, etc.)
- Ability to provide “thought leadership” and creative problem solving when dealing with a client’s data challenges
- Experience orchestrating cross functional teams and their management towards delivery across a sophisticated KPI set
- A passion for digital marketing, research and analytics
- Comprehensive knowledge of ad technologies and research techniques (how they work, and how to troubleshoot)
- Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
- Ability to set individual goals for analysts and measuring individual success / performance
OMG is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
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