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Marketing Science Supervisor

1 month ago

Toronto, Canada PHD Full time

The Supervisor, Marketing Science is a leader within the department, a mentor to a data analyst, brand strategists, media assistants, and key clients. A subject matter expert with strong experience across media performance, including paid, owned, and earned platforms.


The Supervisor, Marketing Science is a seasoned professional, managing multiple stakeholders, accountable for delivery, quality and client value/satisfaction on a range of deliverables, overseeing and setting measurement strategy in go-to-market strategies, driving the scoping new business engagements and service offerings from a functional requirements perspective, presenting directly to clients with a deep understanding of their businesses and challenges, and speaking from a position of authority on questions across the media and business intelligence landscape.


What your day would look like:

  • Set strategic direction across clients/verticals
  • Guide, review, and govern key client deliverables
  • Must have the demonstrated ability to develop the strategic vision for client’s data strategy that aligns with company strategy
  • Understand best practices in data visualization
  • Identify key performance and diagnostic indicators
  • Identify brand, audience and campaign insights
  • Create and manage metrics framework
  • Partner team leaders and clients to determine their strategic business drivers, current and future business objectives. Diagnose and determine competencies and performance required in order to implement solutions.
  • Oversee Jr. analyst work streams


Desired Attributes:

  • Experience with delivering and operationalizing measurement solutions for clients
  • Very Strong written and verbal communication skills
  • Strong understanding of the media environment, particularly in regards to planning, strategy and implementation. Should also be familiar with major players on the vendor side.
  • Expertise and knowledge of the full spectrum of analytic capabilities, from measurement, to modeling and segmentation, testing, marketing mix and 1:1 attribution
  • Familiarity with as many as possible of the below data sources or types
  • Facebook Insights; Twitter Insights ; Radian6 or other social listening platform; YouTube Insights; Site Side Analytics (Omniture, Google Analytics, Web Trends, etc.); Display (DFA, DoubleClick, MediaMind, etc.); Search (Kenshoo, Google Adwords, etc.); Traditional Media (TV, Magazine, Radio, etc.); Competitive Intelligence; Brand Intelligence Data (YouGov, Net Promoter Score, Vizu, Millward Brown, etc.)
  • Ability to provide “thought leadership” and creative problem solving when dealing with a client’s data challenges
  • Experience orchestrating cross functional teams and their management towards delivery across a sophisticated KPI set
  • A passion for digital marketing, research and analytics
  • Comprehensive knowledge of ad technologies and research techniques (how they work, and how to troubleshoot)
  • Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
  • Ability to set individual goals for analysts and measuring individual success / performance


OMG is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.