Influencer Marketing Manager

1 week ago

Etobicoke Ontario, Canada Snaplii Full time

About the Company

Snaplii is one of Canada's fastest-growing fintech platforms, transforming how people pay, save, and earn rewards. With over $70M in annual transaction volume and 200,000+ users across North America, we deliver unmatched utility and loyalty through a single seamless app. We've ranked as high as #5 on the Apple App Store during peak shopping seasons, and consistently remain in the Top 40, driven by a highly engaged, high-retention user base. Snaplii supports 500+ leading brands including Walmart, Amazon, and Esso, with a platform fully built and maintained in-house—engineered to scale and support a growing suite of financial products.

About the Role

We are looking for an Affiliate & Influencer Marketing Manager to lead Snaplii's Impact affiliate program and execute influencer-driven growth campaigns across North America. This role blends structured affiliate management with hands-on influencer execution, driving scalable user acquisition while maintaining strong partner relationships.

Responsibilities

Affiliate Marketing (Impact Platform)

  • Own and operate Snaplii's Impact account end-to-end: onboarding, tracking setup, campaign launches, reporting, optimization.
  • Recruit and manage affiliate partners (deal sites, cashback publishers, blogs, media outlets).
  • Develop payout structures and commission models aligned with CAC targets.
  • Monitor KPIs (activations, CPA, ROI), analyze performance, and deliver monthly reports.
  • Ensure compliance with Snaplii's brand and legal standards.

Influencer Marketing Execution

  • Identify and collaborate with influencers across YouTube, TikTok, Instagram, Reddit, and blogs.
  • Manage the full cycle: sourcing → negotiation → briefing → content review → performance tracking.
  • Scale influencer partnerships into a semi-affiliate pool with sustainable, repeatable promotions.
  • Provide influencers with creative assets, promo codes, and messaging guidance.
  • Continuously test content angles (prepaid vs. gift card vs. deals positioning) to refine strategy.

Relationship Management

  • Build and maintain long-term relationships with affiliates and influencers.
  • Run partner engagement activities (exclusive offers, newsletters, performance insights).
  • Proactively identify upsell and cross-promotion opportunities.

Qualifications

  • 3+ years in affiliate marketing, influencer management, or digital partnerships.
  • Hands-on experience with Impact (preferred) or similar affiliate platforms (CJ, Rakuten, Awin).
  • Proven track record with influencer campaigns.
  • Strong negotiation and relationship management skills.
  • Data-driven: comfortable with CAC, ROI, tracking links, attribution.
  • Highly organized, able to balance structured management and ad-hoc execution.

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