Manager, Marketing and Communications

Manager, Marketing and Communications - BCTI - FT Admin

Description
Find Your Spot at Humber
At Humber, our career paths open up a world of infinite possibilities for you to explore. People are at the heart of the Humber experience. Here, every day we work shoulder to shoulder to deliver excellence, and in doing so, we redefine what it means to be a leader in polytechnic education. Humber employees are a diverse group of committed, caring and fun-loving people.

We take finding and growing the right talent very seriously. We strive to find and nurture extraordinary employees who bring their best each day.

If you are interested in working in higher education and are looking to contribute to the largest Polytechnic in Ontario, as we shape the future of our students and communities, here is your opportunity to join our team.

Job Details
Position Title:
Marketing and Communication Manager

Status:
Full-Time

Hours:
37.5 hours per week

Faculty/Department:
Barrett Centre for Technology Innovation

Campus/Location:
North Campus

Minimum Starting Salary:
$95,579; starting salaries are determined based on qualifications and years of related experience.

About The Barrett Centre For Technology Innovation At Humber
The Barrett Centre for Technology Innovation is a new facility built to inspire innovation through collaboration and is part of Humber's Centre of Innovation network. We bring together industry, students and faculty to solve real world challenges and promote science, technology, engineering, art and math outreach with industry and community partners. We work closely with all faculties across Humber to provide the resources they require to complete capstone, applied research projects, experiential Learning activities and support skills development. We are supported by Humber's Advanced Manufacturing Skills Consortium: some of the leading technology and innovation companies in Canada. Join us and be a part of an exciting movement that is shaping the future of education.

About The Role
The Marketing and Communication Manager will lead all branding, marketing, content creation and communication efforts for the Barrett Centre for Technology Innovation. This role is responsible for crafting and executing a comprehensive communications strategy that elevates the BCTI brand, supports its strategic priorities, and strengthens its reputation as a leader in innovation and applied research. The ideal candidate is a creative, strategic thinker and skilled storyteller and content creator who thrives in a fast-paced, technological environment and understands how to translate complex ideas into compelling narratives. This is a key leadership role that works collaboratively across departments, with internal and external stakeholders, and reports directly to the Director of the Barrett Centre for Technology Innovation. In leading the BCTI Marketing and Communications strategies the incumbent has the freedom to independently plan and execute campaigns, including determining the campaign objectives, target audience, messaging strategy, and promotional channels. They have the autonomy to make decisions regarding campaign budget, creative direction, and timeline, ensuring that the campaign aligns with department goals and effectively reaches the intended audience. The incumbent has the authority to take immediate action to address potentially challenging public relations issues and protect the organization's reputation. They have the freedom to develop and implement a crisis communication strategy, including drafting official statements, coordinating media responses, and managing social media communication. The incumbent may need to make real-time decisions and collaborate with senior leadership to navigate the crisis effectively, demonstrating their autonomy and ability to act independently in high-pressure situations. In this leadership position the incumbent will be responsible for hiring and mentoring part time staff, as well as provide direction to employees from other departments who may also engage in promotional activities for the BCTI. In addition, but not limited to, the incumbent will;

• Design and execute communication strategies that showcase the Centre's applied research, capstone projects, STEAM ACADEMY, events and innovation programs across digital, print, and media platforms.
• Develop compelling content and video recording that highlights faculty applied research, student innovation, project successes, and industry partnerships—translating technical achievements into accessible and inspiring narratives.
• Serve as brand steward and voice of the BCTI, ensuring all communications reflect BCTI's values, vision, and personality.
• Develop and implement multi-channel marketing strategies that drive engagement, promote research outcomes, and attract partnerships, talent, and funding
• Manage BCTI website, create content for social media, print, digital campaigns, press release, newsletters, social media, academic journals and video – ensuring messaging is audience-specific and aligned with strategic objectives.
• Lead brand strategy and identity for the BCTI, ensuring consistency across all internal and external touchpoints.
• Collaborate with faculty, students, industry, and other centers of Innovation to amplify impact stories and strategic initiatives.
• Lead promotional efforts for BCTI events, symposiums, student show case, Industry forums, ensuring consistent messaging and visibility.
• Create impact reports and presentations for internal stakeholders and partnership agreements.
• Monitor, evaluate, and report on the performance of marketing campaigns and communications strategies
• Use data-driven insights to continuously optimize marketing efforts and improve engagement outcomes.

Qualifications
About You:
About
You are passionate about working at Ontario's largest Polytechnic; you thrive on improving productivity and quality that contribute to team success If this sounds like you, keep reading:

Education

• A degree in marketing, communications, public relation, or combination of equivalent experience

Experience/Skills

• 5-7 years of progressive experience in marketing, communications, or brand management, preferably in an innovation, applied research, academic, or technology setting
• Exceptional verbal and written communication skills with the ability to engage stakeholders at all levels
• Proven experience leading successful brand strategies and integrated marketing campaigns
• Exceptional storytelling, writing, and editing skills
• Digital marketing expertise, including SEO, analytics, social media, and email marketing
• Comfortable working with faculty, students, industry and media professionals
• Experienced in managing digital communication tools, analytics platforms, and CRM systems
• Adept in content creation and visual communication (e.g., Adobe Creative Suite, Canva, video production tools)
• Proficient in using photoshop, presentation creation, photography, Digital Marketing, social media and content creation management
• Thrive in dynamic, interdisciplinary settings where creativity meets purpose
• Work efficiently within the assigned budget
• Exceptional time management, project management and organizational skills

If this sounds like you, we'd love to hear from you At Humber Polytechnic we don't just accept difference we celebrate it Experience comes in many forms, skills are transferable, and a progressive mindset goes a long way at Humber. If your experience is close to what we're looking for, consider applying and tell us why you are a great candidate for this job. Find your Spot at Humber

What's in it for you?

• An opportunity to be a part of building Humber's future.
• Be part of a diverse, hard-working, and supportive team.
• Tools and technology that will allow you to succeed at your job.
• Amazing perks

We thank you for your interest in working with Humber Polytechnic. Only applicants selected for an interview will be contacted.

Equity, Diversity, and Inclusion
Humber Polytechnic is committed to a workforce that reflects the diversity of our students and our city. We actively seek Indigenous Peoples and individuals from equity-deserving groups with demonstrated skills and knowledge to deal with all aspects of equity, diversity and inclusion in a post-secondary environment.

Humber supports employment equity. Racialized workers, women, Indigenous workers, LGBTQ2S+ workers and workers with disabilities are encouraged to apply. For the purpose of statistical data collection, applicants are strongly encouraged to voluntarily self-identify. Humber's diverse workplace also supports Francophone workers and young workers.

Accommodation
Humber Polytechnic is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Our Talent Acquisition team will work with applicants requesting accommodations at any stage of the hiring process. This document is available in alternate formats upon request.

Anti-Discrimination Statement
At Humber Polytechnic, all forms of discrimination and harassment are prohibited. All employees and applicants have the right to work in an environment that is free from discrimination and harassment. If you need assistance with concerns related to discrimination and harassment, please contact the Office of Human Rights and Harassment ).

Hours Per Week: 37.5Position Type: FT Administration

Minimum Salary

: 95,579.00

Work Locations

:

North Campus

205 Humber College Blvd.

Etobicoke M9W 5L7

Job Family

: Marketing and CommunicationsDeadline to Apply: January 11, 2025

Job Posting

: 12/17/25Department: Barrett Centre for Technology Innovation