Customer Marketing Manager, SaaS Solutions

2 weeks ago

Etobicoke Ontario, Canada Executive Alliance Full time

Executive Alliance is pleased to represent our client who are a fast growth IT service management solutions provider with over 4,000 global customers where their platform is used daily by over 100,000 system administrators, impacting the daily working lives of over 9 million end users.

They are seeking a
Customer Marketing Manager
to own and execute programs that enhance engagement, deepen customer relationships, and drive measurable business impact. In this role, you'll build data-driven strategies across the entire customer lifecycle—boosting adoption, loyalty, and advocacy while uncovering opportunities for growth and expansion.

NOTE: This role sits 4 days near Etobicoke, ON, Canada in greater Toronto with Fridays being remote.

This is not a remote role, with ideal applicants being accessible to downtown Toronto.

Overview & Functions:

· Develop and execute multi-channel marketing programs that drive engagement, adoption, and retention across the customer journey.

· Analyze customer data and behavioral insights to identify trends, opportunities, and potential risks.

· Partner with revenue and success teams to design targeted campaigns that promote upsell, cross-sell, and expansion opportunities.

· Segment audiences based on usage, engagement, and value metrics to create tailored communication journeys.

· Lead customer advocacy initiatives, capturing stories, testimonials, and case studies to amplify customer success.

· Manage programs to enhance brand visibility on review platforms and industry forums.

· Plan and execute customer webinars, workshops, and community events to strengthen relationships and share product value.

· Run ongoing A/B testing and performance optimization to improve engagement and conversion rates.

· Track and report on campaign performance, outcomes, and ROI using analytics and automation tools.

Experience & Background:

· 3+ years of experience in Customer Marketing, Lifecycle Marketing, or B2B SaaS Marketing roles.

· Strong analytical and data-driven mindset with the ability to turn insights into actionable strategies.

· Hands-on experience with marketing automation, email marketing, and webinar programs.

· Excellent written and verbal communication skills with the ability to craft clear, engaging, and customer-centric messaging.

· Collaborative, results-oriented, and comfortable working in a fast-paced global tech environment.

· Experience with CRM and automation platforms (Salesforce or similar tools preferred).

· Bachelor's degree in Marketing, Business, Communications, or a related field.

Why Join This Company

  • Be part of a scaling SaaS company making a global impact in the digital workplace.

  • Influence strategic decisions and contribute directly to business growth.

  • Enjoy a flexible hybrid work model and a collaborative, innovation-driven culture.

  • Competitive compensation, bonus, and equity plan.

  • Work with passionate, creative professionals who value your ideas and expertise.

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