Digital Marketing Coordinator

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit 

THE JOB
Artist management firm seeking a dynamic candidate to support our marketing team in the planning, creative development and execution of strategic marketing initiatives during album and tour cycles. Digital Marketing Coordinators build off the creative vision and strategic goals for the project, by drafting and managing social media calendars, executing posts, assisting with building out digital activations and producing creative assets. The position sits within the cross-functional digital marketing team and reports to the Toronto Marketing Manager.
 

WHAT THIS ROLE WILL DO

• Manage day-to-day social media operations for an assigned roster of 15+ clients, including content calendar management and post execution on platforms that include but are not limited to TikTok, Instagram, Facebook, X
• Work to fully understand the strategic plan for an album/tour. Develop and plan social media posts that achieve marketing goals and encourage fan engagement.
• Responsible for deeply understanding a client's voice and vision, ensuring consistency across digital platforms
• Analyze social media performance metrics and research trends to inform posting plans
• Coordinate with internal creative team and external partners for content creation and campaign execution
• Maintain regular communication with artists, artist managers and be adaptable to various working styles
• Ensure all creative assets are optimized for each social media platform

WHAT THIS PERSON WILL BRING

• Previous hands on experience posting on social media for artists, bands, brands or other entities with large followings 
• Strong written communication skills with attention to detail
• While office hours are from 10a-6p ET, this role requires the ability to work flexible hours including some evenings/weekends as needed for artist requests
• Team player mentality with ability to adapt to changing priorities
• Understanding of the importance of UGC content and how to use artist channels to encourage new UGC creates
• Understanding of how to build & maintain engaged online communities
• Wide breadth of knowledge about best practices for social platforms (with emphasis on short form channels)
• Aptitude to think creatively, outside the box and to tie different promotional elements of a marketing campaign together.
• Demonstrated ability to work independently across multiple priorities simultaneously.
• Ability to accept constructive feedback and revision requests; providing creative solutions that meet expectations.
• Tech savvy command of project management software (Monday/Asana), business software (Microsoft Office suite) and cloud-based software (Google Docs/Drive, Dropbox, Box, Zoom, Notion etc.)
• Ability to quickly edit short form video via TikTok/Instagram's in-app tools as well as editing apps like CapCut
• Proficiency with Adobe Photoshop to create simple one sheets, or edit layouts from a .psd file
• Inclusive, flexible, focused, diplomatic, calm and collected can-do attitude in a fast-paced environment
• Demonstration of discretion in handling confidential data and dealing with high-level artists and industry executives
• Experience in music industry preferred

Physical Requirements/Work Environment  

Sits for extended periods of time at a computer station or work desk; stands and walks throughout the day; occasionally move about inside the office to access file cabinets, office machinery, etc.; uses hands and fingers to operate computers and office equipment for up to 8 hours each day; lifts up to 10 pounds regularly; exposed to typical office environment conditions and noise levels. 

EQUAL EMPLOYMENT OPPORTUNITY 

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities. 

 
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.   

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, provincial and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis. 

HIRING PRACTICES 
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job 

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. 

 
This job description is a summary of duties that are expected to be performed. Duties outlined on this job description may not be all-inclusive, and can be modified at any time if requested by management.