Marketing Coordinator

**Position Overview**

We are looking for a self starter who is able to identify opportunities and see them through for strong business results. He/she would enjoy empowerment to impact change and work in a startup culture by wearing multiple hats. Strong business acumen, curiosity, people skills, savvy communications, and an analytical, solution-oriented mindset would lead to success in this role. Our team members are not afraid to roll up their sleeves, dive into solving problems and seizing opportunities with the team. This primary mindset is the core reason for Smoke Arsenal’s success since its inception.

If you are like to think outside the box who is fulfilled by driving brands/products performance, overcoming challenges, and seizing opportunities to launch and build high performance brands/product with the sense of financial sustainability in a constantly evolving environment, this is the ideal role for you We aren’t afraid of taking risks and seeing them through

**Key Responsibilities/Accountabilities**

The marketing coordinator’s responsibilities/accountabilities include:

- Work closely with the VP of Brand Marketing and other department managers to develop and execute on brand strategies and plans to achieve the company’s & department’s objectives.
- Collaborate and work with the sales teams (i.e., market intelligence, market visits, digital marketing) to build brand strategies that are set-up for success and built to sustainably perform.
- Strategize and oversee product roadmaps and go-to-market launch strategies and conduct post-mortem analyses to measure effectiveness and to refine tactics.
- Manage and be accountable for marketing activities performance and the brand marketing budget.
- Generate and analyze reports from various data sources such as regional/national sales, digital marketing analytics, and more to improve brand/product strategies and performance.
- Continuously assess the competitive landscape to identify trends, weaknesses, opportunities, and threats.
- Assist line manager to define, measure, and report on major KPI’s relating to business performance to fellow team members and the senior management.
- Collaborate on digital marketing initiatives such as social media, websites, and campaigns to on our internal and customers digital pages to improve on brand awareness of Smoke Arsenal’s brands.
- Work on brand awareness initiatives through both digital and traditional marketing channels.
- Collaborate with sales, operations and external partners on merchandising and guide the creation of point-of-sale materials to increase brand awareness and exposure.
- Create engaging presentations and present new learnings and market intel to cross-functional departments and key stakeholders to evolve our operations framework.
- Be the main contact point and informed decision-maker for brand related topics through collaborations with sales, supply chain, project management and external marketing partners.
- Manage the brand planning calendar; coordinate cross-functional activities and plan processes, manage timelines, and ensure timely completion of all deliverables.
- Be a brand ambassador at tradeshows, events, market visits and conferences as required.

**Required Qualifications**
- Bachelor’s degree is required
- 1-2 years working experience in marketing/brand management, category management or related experience including brand innovation and brand activation (experiential marketing).
- Broad/general business acumen
- Strong communication, presentation, and cross functional collaboration skills
- Business and data analysis and proven project management experience
- Presence: Able to stand up with confidence and command regarding the brand/product projects status, rationale, and state of being
- Self-Starter: You are comfortable taking action without significant direction but also confident enough to be able to engage leadership at key points to gain alignment and assistance where needed
- Vape (cannabis or tobacco) industry product, supplier & sales knowledge is an asset

**The Rewards**
- Ongoing learning and development opportunities
- Competitive Total Compensation Package (Base salary and year-end performance bonus)
- Group Benefits Program starting from day one of employment
- Two weeks’ vacation per year on joining

**Salary**: $55,133.00-$57,796.00 per year

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Etobicoke, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing: 5 years (required)

Work Location: One location