Business Development Manager

Prima Living, a proud member of the Primacorp group of companies, is leading the next generation of senior living in Canada with their Amenida brand. Guided by Primacorp's vision and resources, we're growing a network of vibrant, people-first communities that put compassion and connection at the heart of everything we do. Through cultural inclusivity, operational excellence, and genuine care, we're redefining what retirement living can be. Together, Prima Living and Primacorp are building a purpose-driven future where every resident feels valued, supported, and truly at home.

Job Title:
Business Development Manager

Location:
Onsite - Metro Vancouver or Toronto GTA

Start Date:
Immediately

Compensation

• Salary: $65,000 - $75,000 Annually
• Comprehensive full benefits
• Opportunity for advancement and growth
• Annual Performance Bonus: Eligible for up to 50% of base salary, based on company profitability and achievement of department-specific KPIs

Your Day To Day

• Lead the strategic launch, acquisition, growth, and expansion of senior living and retirement home facilities.
• Set and monitor growth benchmarks aligned with organizational goals, providing regular updates to senior leadership.
• Analyze industry trends to identify market opportunities and evolving service needs in the senior living, retirement housing, and real estate sector.
• Develop and manage business plans, revenue forecasts, portfolio-level financial models, and financial performance targets.
• Implement and refine standard operating procedures to ensure consistent, compliant, and high-quality operations.
• Identify and execute value-creation initiatives, including new senior living ventures, partnerships, and service line expansion.
• Conduct feasibility studies, due diligence, and strategic planning for senior living and retirement home acquisitions, expansions, and redevelopment projects.
• Support capital planning, including financing strategies, real estate investment analysis, and budget alignment for portfolio expansion.
• Ensure compliance with senior living and retirement housing regulations, overseeing audits, licensing, and all necessary documentation.
• Monitor risk factors, including policy changes and industry developments, to safeguard business continuity.
• Optimize profitability by enhancing service delivery, operational efficiency, and occupancy or sales performance.
• Manage procurement and vendor relations to ensure cost-effective, high-quality goods and services.
• Drive innovation and continuous improvement across senior living and real estate-based operations.
• Collaborate with cross-functional teams to align business strategy with operational, financial and real estate execution.
• Actively participate in organizational strategic planning and leadership initiatives.

What You Bring To The Table
Education

• Bachelor's degree in business, economics, administration, or related field.
• MBA or relevant postgraduate qualification is an asset.

Experience

• Minimum 5 years of experience senior-level business alanysis, portfolio strategy, growth experience within senior living, retirement housing, real estate-driven, or similar regulated health-related environment.
• Proven track record of leading business growth or launching new service lines in senior living or retirement home acquisition.
• Strong understanding of healthcare and senior living regulations, real estate operating models, funding models, and industry best practices.
• Experience in high-growth, entrepreneurial environments.

Nice To Have

• Exceptional leadership and strategic thinking capabilities.
• Strong background in senior-level business analysis, financial modeling, and portfolio expansion.
• High level of professionalism, empathy, and stakeholder engagement.
• Excellent communication, project management, and problem-solving skills.
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook).

Additional Requirements

• Ability to travel occasionally.
• Passion for improving senior living and retirement housing services and outcomes.
• Comfortable working in a dynamic and evolving environment.
• Experience or knowledge in real estate development or property management is considered a strong asset.
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Don't hold back- apply today, even if you do not tick every skills list. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.

We are proudly Canadian - rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.