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Digital Advertising Specialist
3 weeks ago
Performance Auto Group, is a leading automotive group, whose purpose is to be the preferred automotive group by fostering fair and respectful relationships that positively impact our team, customers, partners, and communities. Our core values as an organization are the principles we were built on that guide us today: Great Experience: Every customer is entitled to a great experienceIntegrity: We are honest and transparent in our actionsDiversity: We are stronger through the inclusion of people, brands and ideasInnovation: We passionately embrace opportunities for new and continuous improvementsEmpowerment: We encourage and support our people in taking initiativeGiving Back: We positively impact the communities in which we live, work and raise families Here's what you'll deliver: Lead the strategic development, execution and ongoing optimization of paid search and social media campaigns across all of our accounts;Review analytics to identify performance trends and actionable opportunities;Actively manage paid campaign budgets and the allocation of budgets, balancing audience demand opportunities with volume and profitability;Assist with the development of ad copy, and actively split-test for performance improvements;Provide weekly performance results and insights to internal stakeholders;Collaborate with regional marketing teams to ensure alignment of messaging and initiative focus;Manage, update, and distribute forecasts and search demand analysis;Ensure paid search and social best practices are employed;Stay on top of industry trends and platform/provider updates while evaluating opportunities for innovation;Conduct keyword research to ensure both positive and negative keyword lists are optimized for success;Optimize paid search programs through the testing of various performance levers such as ad copy, landing pages, bidding strategies, negative keywords etc.Expand the visibility and working knowledge of SEM across the organization through presenting and communicating SEM best practices, core findings and emphasizing each channel's importance in the marketing mix.Actively participate in team meetings to drive improvements to campaign performance and overall website metrics;Other duties as assigned. What you need to succeed: Formal training/certification in a computer-related discipline.1-3 years of Digital Advertising experience.Google AdWords and Bing Certifications, with an accompanying proven track record managing large, complex Search Engine Marketing campaigns.Social Media Campaign ExperienceAbility to write effective, error-free ad copy.Data-driven mindset, and proficiency with Google Analytics, as well as emerging data collection and reporting tools.Strong attention to detail, with excellent organization and project management skills.Driven yet collaborative - you work well in an engaged, busy team environment.Savvy and up-to-date with current paid search marketing practices.Proactive, organized, and results-driven.Other programming and analytical tool exposure is an asset.Automotive industry knowledge is an asset. What's in it for you? Excellent management support and guidanceOpportunities through our Internal career mobility programDiscount on vehicles, service, and parts for you and your familyDiscounts to retailers and service providers across the countryFree and engaging employee eventsDid we mention we love giving back to our communities? ***This compensation range will be based on knowledge and experience*** Job Type: Full Time - Temporary (14-month contract)
Compensation: $55,000 per year
Performance Auto Group is a leading automotive company in Southern Ontario with over 2000 employees, 23 brands and 44 locations in Brampton, Brantford, Bolton, Grimsby, Mississauga, Orangeville, St. Catharines, Huntsville and Toronto. Performance Auto Group also includes AutoPlanet Direct, Ontario's largest indoor used car showroom. We thank all applicants; however only those contacted for an interview will be considered. We are an equal opportunity employer and welcome applications from people with special needs. Accommodations will be provided throughout the selection process as requested. For any inquiries please email us. #LI-MM1 #SP
