Paid Media Specialist

2 weeks ago

St Jacobs, Canada Home Hardware Stores Limited Full time

**Welcome Home**
We’re more than Canada’s largest independent hardware and building supplies retailer—we’re part of communities across the nation.

**Shape the Future of Digital Media**
As the Paid Media Specialist, you support Home Hardware’s media strategy and paid media executions to increase brand awareness, drive traffic, and ultimately drive sales. Led by the Manager, Marketing Media, this opportunity will best suit someone who has programmatic and social media advertising experience as well as strong communication skills.

**Ready to make an impact? Here’s how**:

- Work collectively with our media team, agencies and internal stakeholders on campaign planning, trafficking, execution, and reporting, ensuring campaigns are executed on time and on budget, while also maximizing ROI.
- Monitor and optimize paid placements across both social media and programmatic, focusing on key metrics such as impressions, clicks, conversions and engagement. Identify opportunities for improvement and budget re-allocation.
- Responsible for weekly reporting of KPIs and strategic insights, ensuring the report is accurate and representative of performance.
- Develop and execute tests and analyze trends and insights to adapt our strategies to achieve maximum ROI.
- Serve as point of contact for the promotion of our digital flyers. Track and monitor all media purchases to ensure programs are executed accurately, on time and on budget. Stay on top of new tools and features within the digital flyer landscape.
- Stay up to date on the latest trends in social media and programmatic as well as new tools, platforms, and best practices.

**We’re looking for**:

- Diploma in Business, Marketing or Advertising with 3 years’ experience with programmatic and social media advertising.
- Demonstrated media experience and good understanding of digital marketing tools like Google Analytics, Meta Business Suite, DV360 and similar tools.
- Strong understanding of various advertising mediums and their KPIs.
- Strong verbal and written communication skills, including presentation skills.
- Excellent computer skills including Microsoft Word, Excel, Access, PowerPoint, and Outlook.
- Excellent organizational and time management skills, with the ability to take initiative and multi-task, strong project management skills.
- Strong attention to detail; high degree of problem-solving abilities, able to assess problems and recommend solutions.
- Eye for detail and ability to turn data into meaningful learnings and insights.
- The ability to be onsite three days a week at our corporate office in St. Jacobs, to accommodate our hybrid working model.

**How we’ll make you feel at Home**
Our Team Members enjoy life at Home with our strong culture of support and inclusion, excellent benefits, and a team that always has your back. You will receive:

- Competitive earnings opportunity.
- Annual Incentive/Bonus Program.
- Comprehensive Benefits Program including:

- Health, Dental, Vision, Paramedical, Disability coverage, Out of Country Travel Insurance, Life Insurance, Employee Family Assistance Program.
- Defined Contribution Pension Plan with Company Match, and choice of contribution level.
- Group RRSP.
- Discounts from our corporate retail stores.
- Home & Auto Insurance discounts.
- Competitive vacation time.
- Personal and sick time.
- Employee Discount Program through Venngo WorkPerks.

**Canadians call us Home Hardware. We call it Home.

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