Senior Digital Marketing Manager

15 hours ago

Remote, Canada MindsTek AI Corporation Full time

Overview

We are seeking a highly skilled and innovative Digital Marketing Manager to lead our online marketing strategies and campaigns. The ideal candidate will have a strong background in e-commerce, SEO, and digital advertising, with the ability to analyze data and optimize marketing efforts across multiple platforms. This role offers an exciting opportunity to drive brand growth, enhance online presence, and develop impactful marketing initiatives in a dynamic environment.

Responsibilities

  • Develop and implement comprehensive digital marketing strategies to increase brand awareness and sales.
  • Manage and optimize e-commerce platforms, ensuring seamless user experience and conversion optimization.
  • Conduct keyword research and SEO audits to improve organic search rankings and website visibility.
  • Create, edit, and design visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design tools for campaigns.
  • Manage website content using WordPress, HTML, CSS, and JavaScript to ensure current and engaging web pages.
  • Plan, execute, and monitor paid advertising campaigns across Google Ads (Google AdWords), Facebook Advertising, and other digital channels.
  • Utilize Google Analytics and other analytics tools to track campaign performance, analyze user behavior, and generate actionable insights.
  • Develop email marketing campaigns to nurture leads and retain customers.
  • Conduct A/B testing to optimize ad copy, landing pages, and overall campaign effectiveness.
  • Collaborate with cross-functional teams to align marketing initiatives with business goals.

Skills

  • Proven experience in digital marketing with a focus on e-commerce platforms.
  • Strong knowledge of SEO best practices, keyword research, and Google AdWords/Google Ads management.
  • Proficiency in Adobe Photoshop, Adobe Creative Suite, and graphic design principles.
  • Hands-on experience with WordPress website management and HTML/CSS coding skills; JavaScript knowledge is a plus.
  • Expertise in managing paid advertising campaigns on Facebook Advertising and Google Ads platforms.
  • Familiarity with Google Analytics for tracking performance metrics and deriving insights.
  • Experience with email marketing tools and strategies for customer engagement.
  • Ability to analyze data effectively using analytics tools to inform decision-making.
  • Strong understanding of digital marketing trends, best practices, and emerging technologies. This position is paid and offers an excellent platform for professional growth within the digital marketing field. Candidates should demonstrate creativity, analytical thinking, technical proficiency, and a passion for driving results through innovative online strategies.

Job Type: Fixed term contract

Contract length: 12 months

Pay: $44,763.78-$96,740.16 per year

Work Location: Remote

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