Senior SEO Digital Marketing Specialist

About 247 Labs

247 Labs is an award-winning custom software development company headquartered in Toronto, Canada, specializing in custom software, AI-powered systems, and mobile application development. With a proven track record spanning over a decade, a 98% customer satisfaction rate, and more than 1,500 completed projects, we empower businesses by delivering measurable results through innovative digital solutions. Our prestigious client roster includes organizations such as the University of Toronto, SickKids Hospital, Procter & Gamble, IBM, Rogers, and the City of Toronto. We have earned numerous accolades, including the Clutch Top B2B Software Company award, recognition from the London Design Awards, and the Web Excellence Award.

Position Overview

We are seeking a Senior SEO Digital Marketing Specialist with a minimum of five to six years of hands-on experience driving organic growth for technology or B2B companies. This is a strategic leadership role that requires a data-driven professional who has consistently delivered exceptional results, including significant improvements in organic traffic, keyword rankings, and conversion rates. The ideal candidate will bring a portfolio of measurable achievements and a deep understanding of how SEO integrates with broader digital marketing initiatives.

Key Responsibilities

The Senior SEO Digital Marketing Specialist will own the end-to-end SEO strategy for 247 Labs, from technical audits and on-page optimization to content strategy and link acquisition. This role requires developing and executing comprehensive SEO roadmaps that align with business objectives and drive qualified traffic to our digital properties. The specialist will conduct in-depth keyword research and competitive analysis to identify high-value opportunities, optimize website architecture, metadata, and content for maximum search visibility, and manage technical SEO initiatives including site speed optimization, schema markup implementation, and mobile-first indexing compliance.

Beyond execution, the specialist will monitor and analyze SEO performance using industry-leading tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs, translating data into actionable insights and regular executive-level reports. Collaboration with content, design, and development teams will be essential to ensure SEO best practices are embedded across all digital initiatives.

Required Qualifications and Demonstrated Results

Requirement Details

Experience 5-6+ years in a senior SEO role within a technology, SaaS, or B2B environment

Proven Results: Demonstrated track record of achieving 50%+ organic traffic growth, top-3 rankings for competitive keywords, or significant improvements in conversion rates

Technical Expertise: Mastery of technical SEO, including site architecture, crawlability, indexation, and Core Web Vitals optimization

Tools Proficiency Expert-level proficiency with Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, and Google Search Console

Analytical Skills Strong ability to interpret complex data sets and translate findings into strategic recommendations

Communication :Excellent written and verbal communication skills, with experience presenting to senior leadership

Why Join 247 Labs

At 247 Labs, you will work on meaningful projects that improve lives and benefit humanity. We are committed to innovation and excellence, offering a collaborative environment where your contributions directly impact our growth. We invest in professional development, provide competitive compensation and comprehensive benefits, and foster a culture of transparency and continuous learning.

Job Type: Contract

Work Location: Remote