Digital Marketing Business Analyst

2 weeks ago

Toronto, Ontario, Canada SPECTRAFORCE Full time $80,000 - $120,000 per year

Title: Business Analyst – Marketing Technology

Duration: 12+ months Contract (possible extension)

Location: Toronto, ON (4 days onsite)

Department: Marketing Technology Group

Division: Marketing & Strategy

Reports to: Senior Manager, Marketing Technology

About the Role

  • The Marketing Technology (MarTech) team at Client is seeking a dynamic and detail-oriented Business Analyst to support the development, implementation, and optimization of marketing technology platforms and tools. This role bridges the gap between business needs and technology solutions, helping drive data-driven, personalized, and scalable marketing initiatives across Client's digital ecosystem.

Key Responsibilities

  • Collaborate with marketing stakeholders, technology teams, and vendors to gather and document business requirements for marketing platforms (e.g., Inbound secure channels digital marketing, email marketing, personalization engines, analytics tools).
  • Analyze and map current marketing technology processes and recommend enhancements for efficiency, scalability, and improved customer experience.
  • Coordinate with several internal and external stakeholders to deliver experiences and journeys per the documented and approved business requirements.
  • Participate in solution design and architecture maps for journeys with the relevant tech teams and ensure traceability of technical solutions to fulfil business requirements
    .
  • Translate business needs into functional specifications and user stories for developers and data teams.
  • Participate in the evaluation, implementation, and testing of MarTech tools and integrations.
  • Support campaign planning by ensuring data readiness, audience segmentation, and system configurations align with marketing goals.
  • Monitor system performance and data flows across platforms, identifying issues and recommending solutions.
  • Work cross-functionally with compliance, legal, data governance, and IT security teams to ensure adherence to regulations and internal policies.
  • Create training materials, process documentation, and reporting dashboards as needed.

Qualifications

  • Bachelor's degree in Business, Marketing, Information Systems, or a related field.
  • 3–5 years of experience as a Business Analyst, preferably in a
    marketing technology or financial services
    environment.
  • Strong understanding of
    digital marketing platforms such as Salesforce Marketing Cloud, Unica Interact, or similar tools.
  • Experience with
    customer data platforms (CDPs), data integration, and segmentation logic
    .
  • Familiarity with agile methodologies and tools
    (e.g., Jira, Confluence).
  • Excellent analytical, organizational, and communication skills.
  • Comfortable working in a fast-paced, matrixed environment with cross-functional teams.

Preferred Skills

  • Experience with
    marketing and personalization
    in financial industries
  • SQL knowledge
    or experience with data querying tools.
  • Understanding of privacy regulations such as
    GDPR, CASL, or CCPA.
  • Certification in
    Business Analysis (CBAP, CCBA) or Agile Product Owner
    is a plus.

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