Product Marketing Specialist

6 days ago

Dunsmuir Street Vancouver British Columbia Canada VX P VoPay International Full time
About VoPay International Inc.
Headquartered in Vancouver, BC, VoPay was established to help businesses navigate the complexities of payments and financial services. We provide secure, data-driven API payment infrastructure and embedded fintech solutions to software platforms and enterprises across North America. 
The Opportunity
We're looking for a Product Marketing Specialist to join our growing team. This role sits at the intersection of product, sales, and marketing—responsible for driving go-to-market (GTM) execution, refining positioning, enabling sales, and keeping us competitive in the fast-evolving fintech space. You'll combine market insights with creative storytelling to build compelling narratives, equip sales with the right tools, and ensure our product launches resonate with target audiences.
Key Responsibilities
Sales Enablement & Cross-Team Collaboration
  • Create sales collateral, one-pagers, pitch decks, and demo scripts to communicate product value.
  • Deliver product training to internal teams and external partners.
  • Act as the bridge between product, sales, and marketing, ensuring alignment on the roadmap and updates.

Go-to-Market (GTM) & Product Strategy
  • Develop and execute GTM plans for new product launches.
  • Define and refine product positioning, messaging frameworks, and value propositions by segment.
  • Build and track KPIs to measure product marketing success.
  • Support pricing strategy, revenue models, and pricing tests.

Competitive & Market Intelligence
  • Conduct market research and competitive analysis, identifying trends, opportunities, and risks.
  • Develop and maintain battle cards, product comparisons, and competitor insights.
  • Benchmark industry best practices and recommend refinements to campaigns and positioning.

Content & Campaign Development
  • Create impactful content: case studies, white papers, blogs, use cases, customer stories.
  • Collaborate with designers to develop visuals and showcase user experiences across channels.
  • Execute multi-channel campaigns (email, social, paid media) to drive awareness and adoption.
  • Oversee SEO and PPC strategies tied to product keywords and audiences.

Product Communications & Materials
  • Manage product assets, including webpages, guides, videos, presentations, and training materials.
  • Lead internal and external product communications: announcements, bulletins, updates.
  • Maintain product directories, ICPs, buyer personas, and launch planning sheets.
  • Collect and leverage customer testimonials, case studies, and product reviews.

Qualifications
  • 3+ years of experience in product marketing, product management, or related role (fintech/payments a plus).
  • Bachelor's degree in Business, Marketing, or related field (or equivalent experience).
  • Strong grasp of GTM strategies, positioning, and campaign execution.
  • Exceptional writing, storytelling, and communication skills.
  • Experience in B2B SaaS, fintech, or embedded finance preferred.
  • Comfortable delivering product demos and presentations to stakeholders.
  • Organized, self-motivated, and detail-oriented with a bias for action.

  • Marketing Product Development Specialist 2

    1 week ago

    Dunsmuir, Canada BC Hydro Full time

    **A workplace powered by you** At BC Hydro, we’re working towards creating a cleaner and more sustainable future for all British Columbians and need people like you to help us. A career at BC Hydro is meaningful and provides you the opportunity to be part of a talented, inclusive, and diverse team. We offer a healthy work-life balance, competitive wages,...

  • Digital Marketing Specialist

    2 weeks ago

    Langley, British Columbia, Canada Meshroad Marketing Full time

    We're Hiring a Digital Marketing ManagerAre you a creative strategist who loves data as much as design?We're looking for aSocial Media Managerto join our remote team and help our clients shine.What you'll do:Client Management: Act as the go-to partner for our amazing clients.Creative Design: Build stunning, high-converting visuals using Canva.Paid Media: ...

  • Marketing Specialist

    5 days ago

    Vancouver, Canada Rennie Marketing Systems Full time

    **About rennie & Our Culture** We are real estate at its thoughtful best. For more than 40 years, we have led the industry by approaching real estate as a means to build better communities and improve lives. Integrated under rennie are developer services, consumer services, advisory services, rennie foundation and rennie museum. Founded on a people-first...

  • Product Marketing Specialist

    4 days ago

    Vancouver, Canada TASTE FORWARD HOLDINGS INC. Full time

    **Position: Product Marketing Specialist** **Location**: Vancouver **Job Type**: Full-time **About the Role** We are seeking a dynamic and results-driven **Product Marketing Specialist** who combines strong market insight with product strategy. In this role, you will be responsible for developing and executing comprehensive marketing campaigns while...

  • Support Specialist

    1 week ago

    Dunsmuir Street, Vancouver, British Columbia, Canada, VX L Terra Dygital Solutions Full time

    About Terra Dygital Terra Dygital Solutions is an innovative IT services provider headquartered in Vancouver, BC. We are dedicated to effectively addressing a diverse range of complex IT challenges by leveraging modern technologies. Our core expertise lies in advising clients on cybersecurity and business/system architecture through our Virtual CIO...

  • Growth Marketing Specialist

    1 week ago

    Vancouver, British Columbia, VYJ, Canada Inbox Design Inc Full time

    About BureauWe design future-forward workspaces that flex with your business. From high-quality booths to modular furniture systems, we believe the workspace should evolve with teams and ideas. As we scale globally, we need a Growth Marketing Specialist who can support our fast-paced growth mandates across our paid ads, seo, and website.What You'll DoWe're...

  • Digital Marketing Specialist

    2 weeks ago

    Smithe Street unit , Vancouver, British Columbia, Canada, VB P Periphery Digital Careers Full time

    ABOUT US: Periphery Digital Inc. is a fast-paced, multilingual digital marketing and advertising agency founded and based in Vancouver, Canada. Specializing in multi-language digital strategy and execution, some of our services include developing paid media strategies to drive leads and conversions, and using multi-language content and digital assets to...

  • Marketing Specialist

    7 days ago

    Langley, British Columbia, Canada Pattison Food Group Full time

    Come join Pattison Food Group Ltd., a Jim Pattison business, and Canada's largest Western-based provider of food and health products.Pattison Food Group Ltd. is a certified Great Place to Work and consists of Save-On-Foods and other well-known grocery banners. With nearly 300 retail locations, we proudly employ more than 30,000 team members.We have an...

  • Onboarding & Implementation Specialist

    2 days ago

    Dunsmuir Street , Vancouver, British Columbia, Canada, VX L VoPay International Full time

    Onboarding & Implementation Specialist Location: Vancouver, BC  Full-Time In Office Role  About VoPay International Inc. VoPay's Fintech-as-a-Service platform enables any business to embed financial services and payment capabilities into their existing applications, products, or services through a single, scalable API. Our integrated technology gives...

  • Product Marketing Specialist- Home

    2 days ago

    Vancouver, Canada Saje Natural Wellness Full time

    **Overview***: For over 25 years we’ve been helping our community with essential oil blends that actually work. These essential oil blends treat stress, pain, gut, balance, and support in relaxation prior to sleep, and for symptoms of coughs and colds. We know that a life committed to wellness is greater than one focused on illness, and believe that...