Digital Marketing Specialist

2 weeks ago

Smithe Street unit Vancouver British Columbia Canada VB P Periphery Digital Careers Full time
ABOUT US: Periphery Digital Inc. is a fast-paced, multilingual digital marketing and advertising agency founded and based in Vancouver, Canada. Specializing in multi-language digital strategy and execution, some of our services include developing paid media strategies to drive leads and conversions, and using multi-language content and digital assets to optimize reach and growth. We believe that when we take good care of our team, the team takes care of us. We're proud to be certified as a Great Place to Work
Job Overview: We're looking for a dynamic Digital Marketing Specialist to drive paid-media strategy and execution across Google, Meta, and emerging channels. You'll harness AI tools for keyword research, smart bidding, creative testing, and automated reporting; build dashboards, analyse performance data, and surface insights that lift ROI; and partner closely with cross-functional teams and clients to achieve measurable growth.
Responsibilities:
Campaign Execution:
  • Develop and implement comprehensive digital marketing strategies.
  • Manage PPC and paid media campaigns across various platforms like Google Ads, Meta Ads, and more.
  • Conduct keyword research and expand our reach.
  • Craft compelling ad copies aligned with key messaging.
  • Address client queries and update campaigns promptly.

Account Management:
  • Take full ownership of campaign performance.
  • Optimize campaigns by analyzing data and testing hypotheses.
  • Deliver detailed reports on campaign performance, providing insights and actionable recommendations.
  • Conduct competitive analysis and explore new growth opportunities.

Ads Operations:
  • Set up and manage accounts and analytics on platforms such as Meta, Google Ads, and Google Analytics.
  • Utilize tools like Google Tag Manager and Facebook Pixel for efficient tracking.
  • Create and maintain reporting dashboards using Google Looker Studio and SuperMetrics.
  • Ensure seamless data integration between CRM systems and marketing platforms using Zapier.
  • Monitor, troubleshoot, and optimize conversion goals and retargeting efforts.

Team Collaboration:
  • Collaborate with project managers, account teams, and other stakeholders to craft innovative growth strategies.
  • Engage regularly with clients, providing updates and ensuring satisfaction.
  • Stay abreast of the latest digital tools and trends to enhance marketing efforts.

AI & Automation:
  • Leverage AI-driven tools (e.g., ChatGPT/Claude for copy variants, Google Performance Max smart bidding, predictive-analytics platforms) to automate keyword research, budget optimisation, creative testing, and reporting.
  • Continuously evaluate emerging AI solutions to improve efficiency, accuracy, and campaign ROI.

*Perform other related duties as required.

Qualifications:
  • Minimum 3 yrs experience digital advertising
  • Proven experience in digital marketing and campaign management.
  • Strong understanding of Google Analytics 4, PPC, SEO, and digital advertising strategies.
  • Excellent communication, analytical, and organizational skills.
  • Ability to work independently and in a team environment.


Our Benefits:
  • Paid Time Off:
  • Paid time off increasing with tenure.
  • Includes a paid holiday for your birthday.
  • Extra Long Weekends:
  • Receive an extra paid day off for each statutory holiday, creating a 4-day weekend.
  • If the holiday falls on a Friday or Saturday, take the adjacent business day off for a longer break.
  • Extended Paid Holiday Break:
  • Enjoy paid time off from Christmas Eve through New Year's to relax and recharge.
  • Wellness Credit:
  • Support your health and well-being with a benefit that grows over time, reaching up to $500 annually.
  • Team Bonding Credit:
  • Strengthen connections through engaging team activities that foster collaboration and community.
  • Meal & Digital Credits:
  • Receive credits for team meals, phone bills, and internet bills to support productivity.
  • MatterApp Rewards:
  • Earn redeemable coins for recognition of outstanding work, attributes, and contributions.
  • Remote-First Flexibility:
  • Work remotely (for most roles) with home office support for productivity and comfort.
  • Referral Bonus:
  • Earn rewards for referring excellent colleagues.

Periphery Digital Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Full-Time, Remote Location: LATAM Budget: CAD$1800 - CAD$2500/month

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