Product Marketing Specialist
7 hours ago
**Position: Product Marketing Specialist**
**Location**: Vancouver
**Job Type**: Full-time
**About the Role**
We are seeking a dynamic and results-driven **Product Marketing Specialist** who combines strong market insight with product strategy. In this role, you will be responsible for developing and executing comprehensive marketing campaigns while actively participating in product planning and go-to-market strategies to ensure our products stand out in the market.
**Key Responsibilities**
- Develop annual and quarterly marketing plans (campaigns, promotions, content marketing, etc.).
- Plan and execute integrated marketing campaigns (IMC) across online and offline channels, including social media, KOL collaborations, public relations, and trade shows.
- Manage the marketing budget and track ROI to ensure optimal investment returns.
- Participate in product planning and development to align product design with brand strategy and market needs.
- Collaborate with R&D, production, and supply chain teams to optimize go-to-market processes.
- Analyze sales and market feedback to propose product improvements and iterations.
**Requirements**:
- Minimum 2 years of experience in marketing or product marketing, with proven experience in integrated marketing for B2C/B2B preferred.
- Strong knowledge of social media, content marketing, and PR channels.
- Excellent cross-functional collaboration and communication skills.
- Data-driven mindset with the ability to measure and evaluate marketing effectiveness.
- Mandarin/ Cantonese speaking prefered.
**What We Offer**
- Competitive salary and performance-based bonuses.
- Clear career growth and professional training opportunities.
- A creative, collaborative, and energetic work environment.
**How to Apply**
Pay: $18.00-$30.00 per hour
Expected hours: 40 per week
Work Location: In person
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